Purpose: The business goal of the Video Creation with iMovie training is to enable employees to produce high-quality video content that enhances marketing efforts and customer engagement. By equipping learners with essential video editing skills, the company can improve brand visibility, streamline content creation, and reduce reliance on external video production services. This will lead to cost savings, faster content turnaround, and more engaging media for both internal and external stakeholders.

Learning Objectives: To produce professional-quality video content that aligns with organizational branding requirements; to transform raw video footage into polished, engaging final products by trimming, splitting, and enhancing clips with transitions, text, and filters; and to apply video editing skills to create media that supports the organization’s business objectives, such as increasing engagement through social media campaigns, producing training videos, or enhancing customer support materials.

Tools used: iMovie, Powerpoint, Google Slides, Google Images, personal video.