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Trade
Trade
This picture shows a woman canning cocoa cans in order to be shipped off around the world. The woman pictured is working for the Hershey Chocolate Corporation using an assembly line. It's interesting to see all of the cans displayed like that, as well as the heels the woman is wearing while she works. This type of assembly line allowed Hershey to mass produce and ship their products globally.
“Filling and labeling cocoa cans”Now. 26, 1934Pennsylvania, USABakers Library, Harvard Business School
The globalization and trade of chocolate changed the way people viewed food forever, it being such a versatile foodstuff opened up the opportunity to change and advance palates globally. The most early adopters of chocolate were the spanish after discovering the ancient Meso-Americans enjoying the delicacy, and not too long afterwards the world's taste for chocolate emerged, each having their own way of producing it. Companies such as Nestle in Switzerland, Bakers in Boston, and Cacao Barry Chocolate in France and Hershey in Pennsylvania started up empires based off of this product decades ago and still control the flow and trade of the product.
“Peters Chocolate”C. 1895-1925J. Walter Thompson Company North Carolina, USA
The image is an advertisement for Peter’s Swiss milk chocolate. In 1875, Daniel Peter of Vevey, Switzerland gave the world its first taste of milk chocolate. This chocolatier revolutionized the manufacturing process of chocolate and set a new standard to the taste and texture of chocolate forever.
The politics of chocolate involves a very rocky path, and includes topics such as deforestation, famer incomes and child labor. At the Chocoa Conference in Amsterdam the director of the International Cocoa Organization (ICCO) Michael Arrion spoke about tripling the price of cocoa for farmers in order to give them a solid component for living. They touched on the small cocoa farmers living in harsh conditions and extreme poverty and that it needs to change in order for farmers to have a decent living. Recently major chocolate companies have been caught buying illegal cocoa from protected areas and national parks in West Africa such as places that are being ravaged by deforestation. A new standard has been promised that will consider the livelihoods of the cacao producers, an update on deforestation and report on new technological advances such as satellite mapping, drone surveillance cell phone technology for farmers and new standards for farm business administration. Change needs to occur in this business, or the chocolate business will keep plummeting down the dark path it’s currently traveling on.
“Tinned chocolate”Boer War,1900
This chocolate tin is located at the Royal Museums Greenwich. This design has an ornate crest on the left as well as the golden plate in the center in contrast to the red background made the colors pop. This shows the hard work and attention to detail that was placed in making these tins. Flashy tins like this were used in order to draw in customers with their extravagant designs.
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