Real Innovation

Workshop organized by Andréa Naccache, Creation Center and University of São Paulo, Brazil

How can we change the material conditions of the world, and for the better? This is the question that leads us from our general theme, creativity, to business innovation, economic transformation, and its institutional conditions: management models and implementation.

Our study will range from the backgrounds for a new idea to its implementation and dissemination. We will examine how the change is made and the choice of concepts, the generation of projects, their execution, until new products, habits, economic arrangements and life forms gain the world.

KEYNOTE SPEAKER

Paulo Buchsbaum, Great Solutions, Rio de Janeiro, Brazil

"Decisions: The Spark of Change"

SCHEDULE

THURSDAY DECEMBER 12 MORNING

- 9h30 9h45 Presentation of the Workshop

- 9h45 10h30 KEYNOTE TALK Paulo Buchsbaum (Great Solutions, Rio de Janeiro, Brazil), "Decisions: the Spark of Change"

- 10h30 11h00 Vera Vidal (Fundação Oswaldo Cruz, Universidade Federal do Rio de Janeiro, Brasil) " Importância da criatividade no processo cognitivo e na solução de problemas"

- 11h00 11h30 Coffee Break

- 11h30 12h00 Andrea Naccache (University of São Paulo, Brazil), "TBA"

- 12h00 12h30 General Discussion

Part of this workshop is a virtual round table on December 13, 2019 with participants from São Paulo (Brazil), San Francisco (USA), Singapore and London (UK):

CALL FOR PAPERS. WE INVITE SUBMISSIONS OF PROPOSALS INCLUDING, BUT NOT LIMITED, TO:

- What is innovation from an economic point of view?

- Economic conditions and innovation policies (in Brazil and worldwide)

- Innovation processes and methodologies

- Generation of new meanings and life forms

- What turns a product innovative?

- Innovation and emotion

- Human creativity and business innovation

SEND A ONE PAGE ABSTRACT TO real.innovation.2019@gmail.com BY NOVEMBER 20, 2019.