What is consciousness? What are its distinguishing features? How is it connected with the brain? Can it be simulated or reproduced in a machine? These are some of the pressing questions that arise when we think deeply about consciousness. In one sense, they all invite us to engage in the enterprise of model building, in this case, the building of models of a specific slice of reality, in fact that slice which we are most familiar with. As such, their end product will always involve some kind of artifice.