TrueView Examples

Telco - Giff Gaff - Stay because you want to stay

When creating for the TrueView space we talk a lot about grabbing peoples attention in the first 5 seconds. The expectation for many people is that it has to be loud, in your face, with large titles! Not the case! Showcased brilliantly here by Giff Gaff.

Retail - Nike - Nothing Beats a Londoner

I know its Nike and I know it cost a lot of money but this is an awesome example of storytelling on the TrueView canvas. There is a constant heartbeat through out the piece that keeps the viewer engaged and I know i'm bias but nothing beats a londoner!

Retail - Duracell - Headphones

This ad was geo-targeted and only ran on devices at the airport. It lands a perfectly distilled insight that, when crafted into video, drives the desired action. Its a great example of leveraging our targeting capabilities to deliver the right message to the right person at the right time.

Retail - Nike - Play Nice

Nike Canada has given us the first example of sequential storytelling leveraging the TrueView format. Playing on the stereotype that Canadians are too nice, these longer format ads get a little bit 'meaner' each time they are served to you. To help keep users engaged they feature many top Canadian athletes from a variety of sports. They were launched during the World Junior Hockey Tournament and the 9 spots were swapped out each day of the tournament. Check out the playlist here.

Government - Police NZ - Freeze

Great pacing and a super engaging concept allows this TrueView spot for Police NZ really shine. They leveraged real officers from real communities to help the ad land with the core audience. Also a fantastic use of bloopers. Off the back of the TrueView campaign the have seen incredible success in terms of a rapid organic view count growth and, more importantly, recruitment #s.

Insurance - Geico - Crushed

Geico have mastered the TrueView canvas and its because they always brief to create bespoke work for this space. There have been several campaigns where they have played with time and the idea of Skippablilty. This is one of their latest ads which plays with time and stands as a great example of The Audition, Itch and Scratch which we talk to in the TrueView Fundamentals page on this site.

Charity - Click With Compassion - #inreallife

A very powerful piece from BBDO in the US which leverages an offline experiment to unearth the truth behind our online behaviour. Once the plot begins to unravel its very difficult to ignore...or skip for that matter.

Insurance - iSelect - Trueview + Bumpers

We wanted to understand if combining unique Bumpers with your Trueview could help not only increase reach and frequency but also drive greater results on brand consideration and awareness! The results are in and it does!! Get creating your 6 seconds now.

Retail - Under Armour - Unlike Any

The 'Unlike Any' campaign tells the story of 5 athletes who have all achieved great feats in their careers. The idea is that the poetry tries to circumscribe the athlete because the athlete is ‘Unlike Any'. 5 individual TrueView ads that all run to the exact length that they need to tell the story.

Tech - Samsung - Do What You Cant

Certainly one of the best ads of the year so far. Samsung are really dialing up their investment in the VR space and this ad is a great brand ad which positions them example of simply beautiful

Health - Sick Kids Hospital - SickKids VS

Easily the most powerful ad of the year. This two minute piece has everything; pace, storytelling, high production quality, music and an incredible message. This should be the benchmark for a perfect brand TrueView ad. Can you imagine skipping past this?

Retail - Nike - Unlimited

Yes. Its Nike. Yes. It has a HUGE budget. But.....

This ad is a perfect example of what works on YouTube. The unique format breaks down the 4th wall by having on screen talent communicating to the voice over talent. It has a great use of humour without sacrificing the brand's tone of voice. Friendly famous talent throughout and when the ad is set to end, the athletes decide to keep it rolling and break the format we are used to seeing. Overall a perfect ad for the platform.

Also a great use of endframes driving to best-in-class Branded Content series (see branded content tab).

CPG - Extra Gum - Storytelling with Gum Wrappers

Extra has come a long way from their eat, drink, chew ads with these amazing storytelling pieces. Not your average work from a CPG brand but proof that any brand can tap into human truths to deliver powerful advertising. Check out the Extra Gum YT channel to see how the concept was leveraged across longer and shorter formats. Thanks to Tia for sharing!

Insurance - GEICO - Fast Forward

GEICO follows up with yet another amazing creative interpretation of the TrueView canvas. This time they are fast forwarding for you, leaving users eager to find out what happening during the missing footage. Note the use of cards, annotations, playlists and subscription - best in class all the way.

Tech - Amaysim - The Hoff Returns

Sometimes we are faced with a creative production that cannot be changed. Timings on set or production costs often restrict a concept from becoming truly bespoke to YouTube. But what if we could just create a 5 second bespoke tag that could be run in-front of the traditional 30" TV edit? This one we created with Special Group for Amaysim achieved more than an 8% increase in the average telco view through rate.

Technology - Android - And Skip

This piece is all about maintaining momentum. Notice that you are continually drawn to read the text being displayed, the increasing pace of the music and constant movement of the characters. A really fun spot with an impressive view through rate given its length.

QSR - McDonald's - Anything For Love

Boarding on long form content, this is one of the best McDonald's ads we have ever seen. McDonald's created the customizable Create Your Taste range last year and awareness is now very high. This follow-up campaign is based on the insight that parents don't enjoy McDonald's as much as their children. Hence, I would do anything for love, but I am not going to eat your McNuggets. Now thanks to this ad parents know that CYT has tastes just for them.

Insurance - GEICO - Can't Skip

A classic example of the creative agency's ability to reinterpret the TrueView canvas to create their own format. We are often asked how soon can we show branding? how long should our video be... This series breaks all the rules and the "Hungry Dog" version is truly unskippable. Great proof to clients that, when work is created bespoke to YouTube, is helps it stand out. This series also picked up at Cannes.

Automotive - Hyundai - Dolphin

When you can create an itch the user feels compelled to scratch they are more likely to stick around. We argue that the opening is very strong but the rest of the ad it a bit of a let down.