Vogon is a new technology that allows advertisers to dynamically create and target several different YouTube videos off the same base creative asset. We can currently interchange different creative elements including video assets, audio, text and images. Do you have different target audiences that deserve different messaging? Do you have real time data that you want to incorporate in video advertising? Its all possible with Vogon.
Working with Clemenger BBDO Melbourne we made heavily discounted products available exclusively through YouTube's 6 second bumper ads. To lock in one of thee amazing deals consumers only had 6 seconds to take action causing a real fear of missing out. By taking the sale to a whole new level we were able to cut though the retail stocktake clutter and focus everyone's attention on Myer. Check out the full case study here.
Working with DDB and PHD we designed a nimble structure for Unilever's IceCream brand Streets which allows them to create unique rich video assets at speed without additional production costs. Individual voice overs are recorded in-house and then dropped into the Vogon back-end with matching imagery. They can now react to trends and topics and turn around highly customised creative with unique imagery and voice over throughout the entire campaign period.
“The key to this idea lies in making the humour contextual. Vogon gave us a unique stage for our ice cream heroes to be extra spontaneous and in turn, hyper-relevant.” - Ben Welsh, Chief Creative Officer, DDB
“At Unilever we aim to trial new ways to communicate and be relevant to our consumers in an efficient way. Customised video via Google’s Vogon offering is a fresh opportunity for us to showcase Streets brand in a relevant way." - Anneliese Douglass, Unilever, Head of Media and PR ANZ
How do we create thousands of different ads which are all unique to the content you are about to watch? Easy, we use Vogon. Great first use case of the technology in Australia and even picked up a Silver Lion this year at Cannes.