Can luxury be embodied in just 6 seconds? Volvo have launched a series of bumpers to hype up the launch of their new XC60. They are cinematically beautiful and totally tease out the luxury experience that drivers will experience. Check out just a few of the examples from the whole set below.
We wanted to understand if combining unique Bumpers with your Trueview could help not only increase reach and frequency but also drive greater results on brand consideration and awareness! The results are in and it does!! Get creating your 6 seconds now.
Working with Clemenger BBDO Melbourne we made heavily discounted products available exclusively through YouTube's 6 second bumper ads. To lock in one of thee amazing deals consumers only had 6 seconds to take action causing a real fear of missing out. By taking the sale to a whole new level we were able to cut though the retail stocktake clutter and focus everyone's attention on Myer. Check out the full case study here.
This example comes from the US market. There is a wonderful vignette based longer format TrueView which is then tastefully cut into a whole series of 6 second bumpers. This is a best in class execution which definitely had the right considerations in the pre-production process.
While bumpers are only 6 seconds long, agencies are already proving that they fast creative flexibility. Here we see brands like, Tide, Old Spice, Google and Kia have managed to deliver clear product/benefits in such a short window.
Bumpers have been adopted quickly by the entertainment industry. Check out the full length trailer for Sing and then see the bumper examples below. Retargeting with bumpers keeps this film top of mind long after you have seen the full length trailer.
