Campaign Examples

Campaign Components

• Conducted situational analysis to determine SWOT (strength, weaknesses, opportunities and threats) of campaign

• Created digital toolkit for partners

• Paid digital advertising 

• Partnership development (signage, teaching tools for community partners)

• Development of news package for media outlets (b-roll video footage, creative campaign elements)

Timeline

• Development - 5 months

• Live campaign - 8 weeks

Budget

• $148,000

  • Agency Fees - $60,000

  • Production Costs - $25,000

  • Paid Media (8 weeks) - $63,000

Project Components

• Update existing materials to ensure:

  • Understanding of topic

  • Designed for quick access use

  • Designed for both general and professional audiences

  • Versatile infographics

Timeline

• 9 months till completion

Budget

• $20,000

Campaign Components

• Paid media campaign to recruit for multiple job positions in one office

Budget

• $55,000

  • Agency Fees - $15,000 (job description evaluations, creative development and design, optimization/metrics, reporting)

  • Timeline

    • Live campaign - 6 months

  • Paid Media - $40,000 (10,500 Linked in ads, $23,000 email marketing/direct mail, $5,900 retargeting)