Plain language is communication that is clear and easy to understand for your target audience, regardless of the medium used to deliver it. PlainLanguage.gov defines it as communication your audience can understand the first time they read or hear it.
Plain language is also the law. The Plain Writing Act of 2010 defines plain writing as: “writing that is clear, concise, well-organized, and follows other best practices appropriate to the subject or field and intended audience.”
See examples from CDC and Center for Plain Language.
Top Ten Principles of Plain Language
Write for your reader, not yourself. Use pronouns when you can.
State your major point(s) first before going into details.
Stick to your topic. Limit each paragraph to one idea and keep it short.
Write in active voice. Use the passive voice only in rare cases.
Use everyday words. If you must use technical terms, explain them on the first reference.
Use short sentences as much as possible.
Omit unneeded words.
Keep the subject and verb close together.
Use headings, lists, and tables to make reading easier.
Proofread your work and have a colleague proof it as well.
Guidance
Checklists
Reading Level Tools
Trainings
Plain Language 101 - July 2025 (slides and recording)
VDH: Plain Language in Public Health Course (Fall 2024)
Review
Need a website or document reviewed for plain language? Contact Katie Stephens for support!
Accessibility refers to the design of products, services, devices, vehicles, and environments with the intention of being usable by people with disabilities.
It includes design that enables all people, regardless of their abilities, to:
Perceive content through sight, sound, or touch,
Interact with content using a variety of input methods,
Understand content with clear labels and instructions,
Access content using a variety of assistive technologies, browsers, and devices.