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Bulletin Analytics Reports
Bulletin Analytics Reports
About: The Bulletins Analytics Report is a complete listing of all bulletins you're assigned to and detailed delivery and response tracking metrics.
To Access:
Click Reports in the left navigation menu.
Click Bulletin Analytics in the Bulletin Reports section.
Select a Start Date and an End Date.
Click Show Report.
Under Summary Tab
You will get totals for all of the bulletins sent during the timeframe.
Under Details Tab
You can scroll to bottom and select an individual bulletin.
Once clicked, you can download the report as a PDF.
Recipient Reports
Recipient Reports
About: This section allows you to view how bulletins have performed with each recipient. You can go beyond just who you communicated with, to analyzing who opened, clicked on, and shared your information.
To Access: Follow the steps above. After clicking Show Report:
Click the Details tab and select a bulletin from the list.
Click the Recipient Report button in the Details section and download.
Bulletin Detail Report
Bulletin Detail Report
About: Use this report to see the performance of an individual bulletin to understand which content is the most engaging for your subscribers.
To Access: While you can always access the Bulletin Detail Report by clicking on the Details tab from the Bulletin Analytics report, you can also quickly view information about individual bulletins from the Sent Bulletins tab.
Click on the Sent tab under Bulletins
Click on the View Report link to the right of any bulletin to be taken directly to the report for that bulletin.
Report Definitions
Report Definitions
Total Bulletins Sent - The number of bulletins sent from your account; includes all email, wireless, and digested message recipients.
Total Recipients - Number of subscribers who received bulletins from the account during the specified time frame; includes all email, wireless, and digested message recipients.
Total Delivered - The number of bulletins successfully delivered to the recipients' email server or wireless service; includes all email, wireless, and digested message recipients.
Percent Delivered - Percent of bulletins that were successfully delivered to recipients (Bulletins Sent divided by Total Delivered). Includes all email, wireless, and digested message recipients.
Total Failed -The number of bulletins the system failed to deliver to the recipients. Failures may include an email address to an unknown domain, full inbox, or many other reasons. Includes all email, wireless, and digested message recipients.
Pending - The number of recipients whose bulletins are pending delivery.
Bounced - The number of messages that failed to be successfully handed off to the recipients’ servers
Unsubscribed - The total number of recipients who unsubscribed from a topic using the one-click unsubscribe link found in the standard footer of a message delivered with govDelivery. Note that your organization has the option of customizing your message footers and excluding this link. For more information about one-click unsubscribe, see Reserved Macros in Macros.
Cumulative Attempted - The cumulative percentage of emails marked in their final state as either 'delivered' or 'failed' since the time the bulletin started.
Total Opens - Number of times an email bulletin was opened by recipients.
Unique Email Opens - Number of bulletins opened by recipients. For the open to be recorded, the embedded web beacon included in the bulletin must render. Therefore, this value does not include bulletins opened in text-only email clients or many wireless devices. Only the unique opens are counted (i.e., if a recipient opens the bulletin three times, only one open will be counted).
Unique Email Open Rate - The percentage of email subscribers who received this bulletin and opened it at least once. This is calculated by dividing the number of subscribers who opened the bulletin by the number of all email subscribers who received it (including plain-text email subscribers). Benchmark for our industry: 35%
Note: Plain-text email subscribers might artificially lower this rate as they are included in the total sent calculation, but cannot be calculated in the number of opens. Wireless recipients are omitted from this calculation.
Total Clicks - Number of unique links clicked by the recipients.
Unique Bulletin Link Clicks- The collective number of unique clicks for every link in the bulletin.
Notes:
This number is impacted by the amount of links included in an email. For example, if one recipient clicks two links in the bulletin, two unique bulletin link clicks are added to this metric.
A click is counted only once per link clicked by each recipient. For example, if one recipient clicks one link three times, only one unique bulletin link click is added to this metric.
A link is only tracked if it contains the redirect tracking code added by Granicus and the mail sender.
Click Rate - The frequency with which recipients are clicking unique links in a bulletin. The Click Rate is determined by the number of Unique Bulletin Link Clicks divided by the total number of successfully delivered bulletins. Benchmark for our industry: 4%
For example, if the bulletin is successfully sent to one recipient, and that recipient clicks three links within the bulletin, the Click Rate is 300%.
# of Links - Number of links that were included in the bulletin. For example, a bulletin that includes 2 links was sent to 100 recipients. Thus, the Bulletin Links Included count is 2.
Learn More
Learn More
Learn more about reports on the govDelivery website.
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