Newsletter Length

Ideal Length: Under 500 words

Explanation: This is a quick read that usually makes a simple announcement or links to a larger document. An example of this is a newsletter to the media altering them that there has been a new news release. This email would state that there is a news release and link to the larger document. Another example of this is The Hub Report, which provides an overview of the weekly updates to the Comms Hub and links to a larger, more detailed document. 

Example: The Hub Report

Ideal Length: 500-1,000 words

Explanation: This is the most common type of newsletter that VDH sends. A curated newsletter is a round-up of topics that are of importance to the audience. Each section in this newsletter provides a short (100-200 word) blurb about the topic and links to a longer document, if needed. Think of these blurbs like soundbites or social media posts. This type of newsletter is a collection of highly curated media designed to inform and/or entertain the audience. 

Example: The Healthcare Professionals Newsletter

Ideal Length: 1,000-2,000 words

Explanation: This type of newsletter should be used only as needed. These are longer than average, so they require more time and attention of the audience to read and understand. These should be used only for the most critical information that you need to share. For example, the clinician letter is a newsletter, but it is sent only as needed, not on a regular basis, and is comprised of information that is essential to the reader and not found anywhere else.

Example: A Clinician Letter