The global stationery products market size was valued at USD 145.02 billion in 2022. The industry is expected to expand from USD 151.46 billion in 2023 to USD 213.11 billion by 2030, exhibiting a CAGR of 5.00% over the study period.
Stationery items or products mean utility items for everyday use at schools, homes, or offices. The market growth can be ascribed to the growing product sales through e-commerce platforms. The popularity of online shopping/e-commerce platforms such as eBay and Amazon has bolstered owing to the COVID-19 pandemic.
Fortune Business Insights™ provides this information in its research report, titled “Stationery Products Market, 2025-2032”.
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List of Key Players Mentioned in the Report:
Faber Castell (Germany)
Kokuyu Camlin (India)
3M (U.S.)
Rifle Paper Co. (U.S.)
Reynolds (New Zealand)
Staedtler (Germany)
Schwan Stabilo (Germany)
ITC Classmate (India)
Navneet (India)
Muji (Japan)
Segmentation:
Emphasis of Top Brands in Improving Quality of Paper Products Aided the Segment Growth
With respect to type, the market is segmented into art & craft, paper products, writing instruments, and others. The paper products segment holds the largest market share due to emphasis on the enhancement of the quality of paper products quality to achieve product differentiation by leading brands such as Faber Castell and Navneet.
Typical Deployment of Stationeries Among Households Impelled the Residential Segment Growth
In terms of application, the market is segregated into commercial and residential. The residential segment accounted for the largest stationery products market share in 2022 with the typical usage of stationery such as tape, notepads, diaries, pens, glue, and scissors daily among households.
Tactility of Offline Shopping to Escalate the Segment Growth
By distribution channel, the stationery products market is bifurcated into offline and online. The offline segment accounts for the largest market share. Offline shopping is regarded as traditional owing to the tactile experience, which is a major factor boosting sales of stationery items and surging the popularity of offline distribution channels. This factor is bolstering the offline segment growth.
Based on region, the stationery products market is categorized into the Asia Pacific, South America, Europe, North America, and the Middle East & Africa.
Report Coverage
The report provides vital insights into the competitive strategies implemented by prominent players to gain a competitive edge. It further offers an in-depth analysis of the notable driving and restraining factors augmenting the market growth. Some other aspects of the report include the impact of the COVID-19 pandemic on the market growth, key industry developments, and the latest trends.
Drivers and Restraints:
Increasing Number of Art Schools to Impel the Market Growth
The stationery products market growth is driven by a surge in the number of art schools. Moreover, a substantial demand for the product is created by universities annually. The stationery items industry is also promoted by many state governments by opening new galleries.
However, the fast-pace digitalization in schools and colleges may hinder the market growth.
Regional Insights:
Asia Pacific to Secure Largest Share Owing to Rapidly Growing Working Population
The Asia Pacific market for stationery products is anticipated to capture the largest share during the forecast period. The rapid growth in the working population is proliferating the regional growth.
North America market for stationery products is slated to observe a steady growth in the coming years due to increasing demand for writing instruments, paper products, and other stationeries for usage in offices.
Competitive Landscape:
Companies Emphasize Re-entering Strategies to Boost Their Position
Stationery makers emphasize differentiating their products by launching new and innovative products for different end users. Various strategic measures are being implemented by leading companies to capture the largest share. Capacity expansions, joint ventures, product innovations, and mergers and acquisition strategies are some of them. Moreover, many players are also focusing on re-entering the stationery items business to sustain their industry leadership.
Key Industry Development:
Oct 2020: Cello Group, a consumer products company based in India, announced its decision of re-entering the stationery items business in the domestic market by introducing a catalogue of stationery items.
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