The Europe hair care products and styling tools market size was valued at USD 2.45 billion in 2022 and is expected to reach the valuation of USD 2.55 billion in 2023. The market is expected to reach USD 3.40 billion by 2030 with a CAGR of 4.17% during the forecast period. Hairdressers/hair salons play a key role in selling styling tools. In recent times, there has been a trend of applying coconut oil, shea butter, and tea tree oils in hair care products across the region which is set to drive market growth. Fortune Business Insights™ shares this information in its report titled “Europe Hair Care Products and Styling Tools Market, 2023-2030.”
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List of Key Players Profiled in the Report
Procter & Gamble (U.S.)
L’Oréal S.A (France)
Wahl Clipper Corporation (U.S.)
Henkel AG & Co. KGaA (Germany)
Jemella Ltd (U.K.)
Codibel n.v/s.a (Belgium)
Davines S.p.A. (Italy)
Revlon Inc. (U.S.)
KIEPE s.r.l (Italy)
Segments
Hair Care Products Led Due to High Demand Among Millennials in Europe
On the basis of product, the market is segmented into hair care products (shampoos, colorants, hair treatment products, hair growth products, and others) and hair styling tools (hair dryers, hair irons/hair stylers (including hair curlers), hair clippers/trimmers, hair shavers, and others). The hair care products segment led the market in 2022 as hair straightening, perming, and coloring are popular among millennials in Europe.
Women to Lead Due to Preference for Youthful Appearance Among Men and Women
Based on end user, the market is segmented into men and women. The women segment accounted for the majority part as traditionally, companies have marketed their products to female consumers. Preference for youthful appearance among men and women is set to encourage hair care products & hair styling tools manufacturers to develop specific products for these consumer groups in the coming years.
The market is studied across European countries such as the U.K., Germany, France, Italy, and the Rest of Europe.
Report Coverage
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.
Drivers and Restraints
Rising Popularity for Food-based Ingredients in Hair Care Products to Drive Market Trajectory
Rising popularity for food-based ingredients in hair care products is expected to drive the Europe hair care products and styling tools market growth. With the demand for hair care products & styling tools, which are more sustainable/organic than conventional products, haircare category has witnessed growth in ethical, free from, and environmental claims. Rising demand for natural cosmetics drives high usage of shea butter in Europe.
However, dominance of mass market and online retailers is anticipated to hinder the product distribution through hairdressers/hair salons, which is set to hamper the market growth.
Country Insights
Germany Dominated the Regional Market as it is the Major Importer of Raw Materials
Germany dominated the Europe hair care products & styling tools market share, valuing at USD 444.69 million in 2022. Germany is one of the major importers of raw materials for cosmetics, including hair care products.
Increasing demand for luxury hair care products & styling tools in Italy is likely to emerge as one of the major factors for the market growth.
The U.K. witnessed strong growth with the highest CAGR due to rising consumer demand for organic beauty products.
Competitive Landscape
Hair Dryers, Hairbrushes, Hair Colorants, Hair Straighteners, and Other Hair Styling Products/Accessories by Market Players to Drive Competition
With expanding population, environmentally concerned consumers have been choosing eco-friendly hair salons popular across European countries. The market has new brands with popular green salons in Europe such as Blue Tit (England), Christophe-Nicolas Biot (France), Green & Co (England), Alchemy Salon (Scotland), Grönn (England), Marie Therese (Denmark), and Tarik.D Hairdressing (Germany). Market players have been offering a wide variety of hair dryers, hairbrushes, hair colorants, hair straighteners, and other hair styling products/accessories to professional hairdressers using professional distribution channels.
Key Industry Development
April 2023- Dreame Technology introduced a new hair dryer called Hair Glory, which has negative ion tech, powerful airflow, temperature control, and a compact build. The product was launched in Southwest Europe, including Italy, Germany, France, and Spain.
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