Europe Paper Towel Market Size, Future Trends, Growth & Key Factors

The Europe paper towel market size was valued at USD 4.88 billion in 2022. The market is anticipated to expand from USD 5.09 billion in 2023 to USD 7.38 billion by 2030, exhibiting a CAGR of 5.45% over the estimated period. The expansion is driven by the surging usage of the product for the maintenance of cleanliness and hygiene. Additional aspect favoring industry expansion is the rising focus of manufacturers on capacity expansion.

This information is provided by Fortune Business Insights™ in its research report, titled “Europe Paper Towel Market, 2023-2030”.

List of Key Players Profiled in the Europe Paper Towel Market Report:

Essity AB (Sweden)
SOFIDEL GROUP (Italy)
WEPA Hygieneprodukte GmbH (Germany)
Kimberly Clark Corporation (U.S.)
Metsa Tissue (Finland)
Industrie Cartarie Tronchetti S.p.A. (Italy)
Lucart S.p.A. (Italy)
Cartiere Carrara S.p.A. (Italy)
INDUSTRIE CALTEX SPA (Italy)
Star Tissue UK Limited (U.K.)

Report Coverage:

The report gives an account of the vital initiatives undertaken by major industry players for strengthening their market positions. Additional aspects of the report include the key factors propelling the market landscape over the forthcoming years. Some of the other components comprise an overview of the major trends impelling industry expansion over the estimated period.

Drivers and Restraints:

Market Value to Rise Owing to Soaring Awareness Regarding a Range of Sanitary Paper Products

One of the major factors propelling the Europe paper towel market growth comprise an escalation in awareness regarding the availability of an array of products. The market expansion is further impelled by the presence of adequate infrastructural facilities related to convenience stores.

However, the fluctuating prices of raw materials could hamper industry expansion to some extent.

Segments:

Rolled Segment to Depict Substantial Surge Driven by Increasing Adoption in Commercial Settings

By product type, the market is fragmented into rolled paper towels and folded paper towels. The rolled segment is anticipated to depict remarkable expansion throughout the forecast period. The rise is driven by the growing product usage for daily hygiene needs.

Consumer Segment to Register Lucrative Growth Impelled by Growing Demand among Households

Based on application, the market is segmented into AFH and consumer. The consumer segment is touted to register substantial growth over the study period. The growth is propelled by the growing trend of home decoration among households.

Strong Absorption Segment to Record Appreciable Surge Owing to Soaring Effectiveness in Personal Hygiene

Based on quality, the market is bifurcated into general absorption and strong absorption. The strong absorption segment is estimated to account for a dominating share in the market. The expansion is propelled by their rising effectiveness in absorbing moisture from the surface of the objects and body.

Country Insights:

Germany to Depict Largest Share Driven by the Presence of Major Players

Germany holds a dominating position in the Europe paper towel market share and is expected to depict lucrative expansion over the projected period. The rise is due to the growing presence of leading companies.

The U.K. market is anticipated to expand at the fastest pace over the study period. The expansion is driven by the increasing infrastructural facilities associated with hotels and restaurants.

Competitive Landscape:

Major Players Ink Partnership Deals to Strengthen Market Foothold

Key industry players are centered on adopting a series of strategic initiatives for the consolidation of their market positions. These comprise R&D activities and the launch of new products. Additional factors include an increase in merger agreements, partnerships, and collaborations.

Key Industry Development:

September 2021 – Essity inked a partnership with Voith. The deal was focused on implementing an innovative tissue production technology with the aim of decreasing CO2 emission.