Skin toner is a skincare product applied after cleansing and before moisturizing. It helps remove residual impurities, balance the skin's pH, and enhance the absorption of subsequent skincare products.
The global skin toner market is projected to witness significant growth during the forecast period (2024-2032). The market size was valued at USD 1,217.4 million in 2023 and is expected to reach USD 1,602.3 million by 2032, growing at a CAGR of 3.1% during the forecast period.
Industry Dimensions
The skin toner market is driven by the increasing demand for skincare products, rising awareness about skin health, and the growing popularity of natural and organic products. The market is segmented based on skin type, product type, end-users, sales channel, and region.
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Industry Key Trends
Rising demand for natural and organic skincare products
Increasing awareness about skin health and the importance of toners in skincare routines
Growing popularity of e-commerce platforms and online shopping
Expanding product portfolios by key players to cater to diverse consumer preferences
Increasing focus on sustainability and eco-friendly packaging
Skin Toner Market Statistics
The skin toner market is expected to witness significant growth during the forecast period, driven by the increasing demand for skincare products and rising awareness about skin health.
The normal skin segment accounted for the largest market share in 2023, followed by the sensitive skin segment.
The organic segment is expected to witness significant growth during the forecast period, driven by the increasing demand for natural and organic skincare products.
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Regional Trends
The global skin toner market is segmented into five regions: North America, Europe, Asia-Pacific (APAC), Latin America, Middle East, and Africa (LAMEA).
North America: The North American skin toner market is driven by the increasing demand for skincare products, rising awareness about skin health, and the growing popularity of natural and organic products. The US and Canada are the major contributors to the North American market.
Europe: The European skin toner market is driven by the increasing demand for premium skincare products, rising awareness about skin health, and the growing popularity of natural and organic products. Germany, France, and the UK are the major contributors to the European market.
Asia-Pacific (APAC): The APAC skin toner market is driven by the increasing demand for skincare products, rising awareness about skin health, and the growing popularity of natural and organic products. China, Japan, and India are the major contributors to the APAC market.
Latin America, Middle East, and Africa (LAMEA): The LAMEA skin toner market is driven by the increasing demand for skincare products, rising awareness about skin health, and the growing popularity of natural and organic products. Brazil, Mexico, and South Africa are the major contributors to the LAMEA market.
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Skin Toner Market Segmentations
The global skin toner market is segmented based on skin type, product type, end-users, sales channel, and region.
By Skin Type
Normal skin
Sensitive skin
Oily skin
Dry skin
Acne-Prone skin
Mature skin
Combination skin
By Product Type
Organic
Acidic
By End-Users
Baby
Male
Female
By Sales Channel
B2B
B2C
Top Players in Skin Toner Market
The global skin toner market is highly competitive, with several key players operating in the market. Some of the top players in the skin toner market include:
Dermalogica
Dickinson Brands Inc.
Dr. Hauschka
Johnson and Johnson Consumer Inc.
Himalaya Drug
LOreal
Shiseido
Debon HerbalBan
Herbaline
LUMENE
Sea Breeze
Zymo Cosmetics
Kose
Kao Corporation
Burts and Bees
The Procter and Gamble
Lotus Herbals
The Unilever
The Body Shop International Inc.
These players are focused on expanding their product portfolios, improving their distribution channels, and enhancing their online presence to stay competitive in the market.
In conclusion, the global skin toner market is projected to witness significant growth during the forecast period, driven by the increasing demand for skincare products, rising awareness about skin health, and the growing popularity of natural and organic products. The market is highly
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