Consumer packaging refers to the materials used to contain and protect products for sale to customers. It includes items like boxes, bottles, cans, wrappers, and bags. The main purpose of consumer packaging is to ensure that the product is safe, secure, and easy to transport, while also providing important information to the customer, such as branding, instructions, and ingredients.

Packaging also plays a key role in attracting consumers, with appealing designs and functional features that make the product more convenient to use. It can be made from a variety of materials, such as plastic, paper, glass, or metal, and is often designed to be sustainable and eco-friendly to reduce environmental impact.