The global lip powder market is witnessing rapid growth, with a market size valued at USD 467.34 million in 2024 and projected to reach USD 841.67 million by 2033, growing at a CAGR of 6.02% during the forecast period (2025–2033). Rising consumer preference for lightweight, versatile, and multi-functional cosmetics is fueling this upward trend. Popular products include lip balm, powder blush, lip liner, lip gloss, setting powder, foundation, lip oil, concealer, lipstick, lip tint, loose powder, and innovative formulations like Huda powder.

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Market Trends and Regional Insights

Asia Pacific led the global lip powder market in 2024 with a revenue share of 29.5%, driven by K-beauty and J-beauty influences, rising beauty consciousness, and rapid urbanization. Countries like China and India are witnessing strong adoption of lip powders and powder makeup due to social media influence, e-commerce growth, and consumer preference for transfer-proof, lightweight products. North America is the fastest-growing region, led by the U.S. and Canada, where clean, vegan, cruelty-free, and talc-free lip powders are in high demand.

Product, Form, and End-User Insights

The palettes segment dominates due to versatility and customizable shade options, while loose powder lip products are gaining popularity for their lightweight, blendable texture suitable for professional makeup applications. Professional makeup artists remain a key consumer base, appreciating pigmentation, blendability, and long-lasting finishes for editorial, bridal, and fashion looks. Offline retail channels continue to dominate, offering in-store trials, expert guidance, and hands-on experience for first-time users.

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FAQs and Consumer Curiosity

• What does lip powder do?

• Is powder lipstick a thing?

• Why put powder on lips?

• How to use lip powder?

Leading Market PlayersL’Oréal S.A.

1. Maybelline New York

2. CHANEL

3. Clinique (Estée Lauder Companies Inc.)

4. Nyx Professional Makeup

5. 3CE (Stylenanda)

6. Sephora (LVMH Moët Hennessy Louis Vuitton)

7. Ciaté London

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Market Outlook

With growing adoption of powder makeup, lip powders, and multifunctional beauty products, the global market is set for robust growth. Innovations in dual-use formulations, digital marketing strategies, and expanding consumer education will continue to drive penetration across regions.

About Straits Research

Straits Research provides in-depth market research and strategic insights, enabling businesses to identify opportunities, understand trends, and make data-driven decisions.

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