Pune, India, Aug. 25, 2025— Straits Research projects that the global natural cosmetics market size will grow from USD 39.4 billion in 2024 and USD 42.1 billion in 2025 to approximately USD 69.8 billion by 2033, expanding at a CAGR of 6.4% during 2025–2033.

The market is rapidly evolving as consumers demand all-natural cosmetics, organic skincare, herbal beauty products, and cruelty-free formulations. Brands such as Eveline Cosmetics, Jason Natural Cosmetics, Lush Cosmetics, and IT Cosmetics are gaining prominence alongside established giants like L’Oréal, MAC Cosmetics, and The Estée Lauder Companies, which are investing in clean-label innovation.

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Regional Insights

• North America: The U.S. and Canada natural cosmetics markets are thriving due to rising awareness of organic skincare, herbal products, and natural makeup trends.

• Europe: The UK natural cosmetics market is expanding with demand for waterless formulations, refillable packaging, and multifunctional organic cosmetics.

• Asia-Pacific: Markets like India, China, Japan, and Korea are blending traditional herbal remedies with modern clean beauty formulations, fueling high growth.

Market Segmentation

By Product Type (2021–2033)

• Skincare Products (e.g., moisturizers, cleansers, serums)

• Haircare Products (e.g., shampoos, conditioners, natural hair oils)

• Makeup and Colour Cosmetics (e.g., natural makeup, foundations, lipsticks, eyeliners)

• Fragrances and Deodorants (e.g., organic perfumes, roll-ons, sprays)

• Baby Care Products (e.g., herbal baby lotions, shampoos, rash creams)

• Men’s Grooming Products (e.g., beard oils, shaving gels, face washes)

By Ingredient Type (2021–2033)

• Plant-Based Extracts (e.g., aloe vera, chamomile, green tea)

• Essential Oils and Botanicals (e.g., lavender oil, jojoba oil, tea tree oil)

• Mineral-Based Components (e.g., zinc oxide, mica, clay)

• Animal-Derived Natural Ingredients (e.g., beeswax, lanolin)

• Certified Organic Compounds (e.g., USDA/Ecocert-certified bases)

• Marine-Based Extracts (e.g., algae, seaweed, pearl powder)

By Distribution Channel (2021–2033)

• Natural & Organic Specialty Retail Stores

• Pharmacies and Health Stores

• Online Retail & E-commerce Platforms (fastest growing, incl. Amazon, Sephora, D2C)

• Supermarkets & Hypermarkets

• Beauty Salons & Wellness Centers

• Direct-to-Consumer (DTC) Subscription Models

By End-User (2021–2033)

• Individual Consumers (largest segment, esp. women 25–45)

• Professional Spas & Salons

• Cosmetic Dermatology Clinics

• Resort & Hotel Wellness Centres

• Baby & Maternal Care Centres

• Cruise Liners, Airlines & Hospitality Chains

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Competitive Landscape

• L’Oréal S.A.

• The Estée Lauder Companies Inc.

• Unilever PLC

• Beiersdorf AG

• Natura &Co Holding S.A.

• Weleda AG

• Burt’s Bees (Clorox)

• Jason Natural Cosmetics

• Lush Cosmetics

• Eveline Cosmetics

• IT Cosmetics

• MAC Cosmetics

• Korres S.A. Natural Products

• The Honest Company, Inc.

About Straits Research

Straits Research is a leading global market intelligence and consulting firm, delivering actionable insights across industries. We specialize in providing data-driven strategies to help businesses stay competitive.

Frequently Asked Questions (FAQs)

• How big is the natural cosmetics market?

• How big is the herbal beauty products market?

• What is the fastest-growing target market for cosmetics?

• How big is the organic skincare market?

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