Rank Higher Than Your Competitors: Advanced Link Building Strategies

The best link-building techniques are always used by the companies that have built the best links. In other words, competitors are a great source of information because they are the ones that are actually trying to rank higher. If you’re not doing it (yet), your competitors are providing a great opportunity to learn and evolve. An easy way to think of a competitor is as another business that is currently trying to rank for the same keywords and brands as you. That’s why link building competitors are so important for your link building strategy because they are the ones that are providing you with the data to help you with your own efforts.

Now, from a more strategic point of view, there are also link building competitors out there that are trying to take away from your business. Those companies are obviously competitors as well, but from a link building perspective, they are more dangerous because they are trying to damage your ranking instead of helping you. This is why it’s important to identify and analyze these link building competitors.

Why are Link-Building Competitors Important?

Link building helps you to get links to your site and start to build authority and trust among your readers.

But, this is not the only advantage that link building can bring to your site. It can also help you to rank better on the SERPs and to increase your visibility on the internet. As we will see later on in this post, link building is a powerful strategy that brings a lot of benefits.

For better or for worse, there will always be links pointing to your site. But, it's not enough to have a bunch of low quality links pointing to your site and hoping that Google will eventually respect your site because that's not how it works. Instead, you need to get links to your site from high-authority sites that Google trusts. And, this is where link building comes in.

How to Identify and Leverage a Link-Building Competitor

Now that you know who the link building competitors are, it's time to analyze their strategies and actions to see how you can improve your own link building efforts.

Start by looking at the links that your competitors have earned. You can find this data in the Moz Analytics or Ahrefs.

Once you have this data, begin to analyze it and look for patterns, similarities and potential flaws in your competitors' link building strategies.

You can use the following questions to analyze your competitors and gain insights from them:

Do they send high quality links to other sites?

What topics do they write about?

Which types of sites are they linking to?

Are they getting links from other authority sites?

Which strategies are they using?

The Bad News about Link Building Competitors

While link building competitors are great resources and provide you with a lot of data, they are still competitors.

As we mentioned above, these are competitors that are trying to take away your links and rank higher on Google. If you have a negative experience with one of these link building competitors, you might think twice before working with them again.

So, while you can learn a lot from them and use their data, you should also try to stay as far away from these link building competitors as possible.

The Good News about Link Building Competitors

In the end, we hope that you understand why competitors are important in your link building strategy and why you need to identify and analyze your link building competitors.

It's important to remember that link building is a strategy that involves risk. If you don't use your links correctly or don't know what you're doing, you could actually lose links and even damage your own site's authority.

But, if you use these link building competitors as a guide, you can avoid some of the biggest pitfalls when attempting to link build on your own.