Best Competitor Link Analysis Tools

By competitor link analysis, we mean the process of reviewing links on your competitors’ pages and identifying the sources of backlinks to your competitor's pages.

We’ll use BacklinkChecker.cc as an example, as we’ll be reviewing the links of all of their pages. BacklinkChecker.cc is a link analysis tool that allows us to review the links on any website (including competitors’ websites).

We’ll start by visiting the BacklinkChecker.cc website (we’ll assume they provide a direct link to the link analysis tool). Next, we’ll open the link analysis tool and paste our competitor’s URL in the URL box. We’ll then click the Start Analysis button.

The link analysis tool will then automatically crawl our competitors’ websites and extract all the links on their pages. Once the links are downloaded, we can review each one and identify the links that point to our competitors’ pages.

How to do competitor link analysis the right way

We’ve found that the best way to do competitor link analysis is by starting with a competitor’s website and then visiting every page they link to. This will allow you to start with your competitor’s backlinks and then work backwards to their competitors’ backlinks.

Start with the competitor’s website.

You’ll need to copy the URL of the page you want to review. You can either search for the page on the Internet or you can use the address bar of your browser to copy the page address.

Once you have the page URL, you’ll want to visit the page in your web browser. You’ll want to do this to access the links on the page.

5 mistakes to avoid when doing competitor link analysis

Mistake #1: Not reviewing every link on your competitors’ pages

When you only look at a handful of links on your competitors’ pages, you risk missing out on a lot of links. If you don’t review every link on your competitors’ pages, you’re likely to miss a lot of backlinks. Some of these links may be pointing to pages that rank better than your competitors’ pages, and that’s something you should keep in mind when doing competitor link analysis.

Mistake #2: Reviewing only links that are on-topic and relevant

You need to focus your attention on links that are on-topic and relevant so that you can identify the backlinks your competitors are getting from websites in your niche. However, you don’t want to miss out on links that are off-topic or not relevant to your niche either.

Mistake #3: Using a single tool for link analysis

There are a number of link analysis tools available, and you should not use any of them as your sole resource for link analysis. You should use different tools for different aspects of competitor link analysis. For example, you might use one tool to review links on pages and another tool to review links on backlinks. You should also use different tools to take a look at the link metrics of different pages on your website.

Mistake #4: Not reviewing your own links

If you’re not doing your own link analysis, you’re not going to be able to tell whether your competitors are actually publishing high-quality links on their pages.

You need to ensure that you’re looking at your own links in a different way to your competitors’ links. You need to be looking at your own links in a different way to your competitors’ links so you can tell whether you’re publishing high-quality links.

You should also make sure you’re looking at the link metrics of your own links so that you can tell whether they’re publishing high-quality links.

Conclusion

CLAs are an integral part of digital marketing strategy for any business. However, many businesses struggle when it comes to actually doing a good job of it. They may have an inkling that their competitors are using link analysis as part of their marketing strategy but they aren’t sure where to look for proof. They also might lack the time and resources needed to effectively execute a thorough review of every link on their websites (and every webpage they sell).

Luckily, it doesn’t take much effort or time to conduct a good competitor link analysis. It can be done in a few hours and can provide a major boost to your marketing strategy.

While there are no shortcuts, weeding through the links can be simple if a business has a comprehensive plan and has been doing their competitor link analysis for a while. Once again, a thorough review of links is essential for finding new and relevant links, as well as identifying and removing links that don’t contribute to the page’s authority.