Fragrant and Long Grain Rice Market Revenue was valued at USD 18.5 Billion in 2024 and is estimated to reach USD 24.7 Billion by 2033, growing at a CAGR of 3.6% from 2026 to 2033.
The global Fragrant and Long Grain Rice market was valued at approximately USD 27.8 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 5.4% from 2022 to 2030. This growth is driven by increasing consumer preference for aromatic rice varieties, expanding culinary applications, and rising health awareness regarding low fat, gluten free diets. The demand for long grain rice, particularly Basmati and Jasmine, continues to rise due to their unique texture and aroma. Asia Pacific dominated the market in 2022, accounting for more than 65% of the global revenue share, with countries like India, Thailand, and Vietnam being major producers and exporters. North America and Europe are witnessing rising consumption patterns due to the growing ethnic population and popularity of Asian cuisines. Meanwhile, the Middle East and Africa are emerging markets with increasing imports driven by changing food preferences and a surge in urbanization.
In terms of regional opportunities, Asia Pacific is expected to maintain its dominance through 2030 due to favorable climatic conditions and government support for rice farming and exports. North America presents strong growth potential, especially in the United States and Canada, driven by increasing demand for premium and organic rice variants. Europe’s market is projected to expand steadily, supported by health conscious consumers and the growing vegan and vegetarian demographic. The Middle East and Africa are poised for rapid growth, fueled by a rising middle class population and the integration of rice based dishes into mainstream diets. Investments in advanced packaging technologies and enhanced distribution channels across these regions are expected to unlock further market opportunities, while growing e commerce penetration provides new avenues for product reach and consumer engagement.
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REI Agro Ltd
KRBL Ltd
LT Foods Ltd
Kohinoor Foods Ltd
Lakshmi Group
Pari India
DUNAR
Amar Singh Chawalwala
Golden Foods
R.S.Mills
REI Agro Ltd
Matco Rice
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Fragrant and Long Grain Rice Market
Fragrant Rice
Long Grain Rice
Brown Rice
White Rice
Parboiled Rice
Bags
Boxes
Bulk Packaging
Retail Packs
Organic Packaging
Everyday Cooking
Special Occasions
Online Retail
Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Wholesale Distributors
Premium Quality
Standard Quality
Economy Quality
Organic Quality
Non-GMO Quality
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Fragrant and Long Grain Rice Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Fragrant and Long Grain Rice Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Fragrant and Long Grain Rice Market, By Type
6. Global Fragrant and Long Grain Rice Market, By Application
7. Global Fragrant and Long Grain Rice Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Fragrant and Long Grain Rice Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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