Communication: Focus on the ways human interaction influences and maintains identity and power structures. Students will be able to:
Develop a deep understanding of communication theories and concepts related to identity, interpersonal dynamics, and organizational communication structures.
Analyze and critically evaluate the role of communication in shaping and maintaining identity and power structures within organizations and society.
Apply communication theories and concepts to real-world scenarios through effective verbal, written, and digital communication.
Media: Focus is on critical and creative thinking about the role of media in society and the ways it can be used as a means of extending understanding, cultivating creative expression, and fostering social change. Students will be able to:
Apply critical thinking and creative problem solving to original communication and media production and analysis projects.
Evaluate the cultural and social contexts in which the messages are presented, and the impact of these messages on the target audience and broader culture.
Analyze and create advertising and public relations messages across multiple media platforms.
Design messages that align with a project’s goals, audience, and ethical considerations.
Collaborate and communicate effectively with team members and stakeholders relative to production and analysis projects.
Demonstrate the ability to articulate ideas, give and receive constructive feedback, and adapt to changing needs and requirements.
Screen Studies: Focus is on the history and media institutions, theories, practices, and emerging trends of screen-based media. Students will be able to:
Understand the historical development of screen media and its cultural, social, and technological impact on society.
Analyze screen media in terms of form, genre, style, representation, and audience reception.
Evaluate the role of screen media in shaping and reflecting cultural values, beliefs, and attitudes.
Engage in interdisciplinary thinking, exploring the relationships between screen media, technology, culture, and society.
Inspire students to use screen media as a means of expression and to promote positive social change.