Interest Pathways

An interest pathway is like a checklist of courses that can help you learn more about a topic or career you're interested in. They basically give you a roadmap of all the classes you might need to take to graduate and achieve your goals. These pathways usually include a mix of required and optional classes that focus on specific skills and knowledge for a certain field of study.

Our current pathways are...

• General CMS - This pathway is all about embracing the wide range of studies the CMS program has to offer. It's a perfect balance between communication, media, and screen studies, giving you the chance to focus on what interests you most. Not only that, but you will also learn a mix of practical skills and critical/theoretical approaches that will benefit you in the professional world.

• Advertising and Public Relations - The Advertising and Public Relations pathway is best suited for students interested in strategic communication, creative messaging, and brand management within the advertising and public relations industries. Throughout the program, students will learn essential skills for the field and gain practical experience in crafting compelling copy, designing captivating visual content, and executing strategic communication campaigns across various media platforms.

• Interpersonal and Organizational Communication - Our specialized communication program is designed to equip individuals with the essential skills for effective communication in both organizational and interpersonal settings. The program focuses on cultivating a deep understanding of communication dynamics within teams, workplaces, and personal relationships.  Graduates of the program will emerge with a heightened ability to navigate complex communication scenarios, fostering positive relationships, and contributing to the overall success of their organizations.

• Media Literacy and Studies - Explore our Media Studies and Media Literacy pathway within the Communication, Media, and Screen Studies program to delve into the intricate world of media communication. Develop a deep understanding of media analysis, critique, and literacy, honing your skills in decoding and evaluating media messages. Gain hands-on experience in digital media production, research, and scholarship, preparing you for a variety of roles in media-related industries. Whether you aspire to be a media researcher, digital content creator, or media advocate, this pathway equips you with the knowledge and expertise needed to thrive in a rapidly evolving media landscape. Unleash your passion for media exploration and make a meaningful impact on how media shapes our society.

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Frequently Asked Questions

What is the difference between a concentration and an interest pathway?

A concentration typically refers to a specialized area of study within a degree program. For example, within the Communication, Media, and Screen Studies undergraduate program, concentrations included "Advertising and Promotions," "Film, Television, and Digital Production," and "Personal and Professional Communication." Students choose a concentration to focus their studies on a particular aspect of the broader program, with each concentration including a definitive list of class requirements. 

On the other hand, an interest pathway  is a suggested sequence of courses related to inquiry about a topic or a career goal. Pathways are designed to guide students through their academic journey by providing a clear roadmap of potential courses they might take to fulfill their degree requirements and achieve their academic and career goals. Pathways often include a combination of required and elective courses aimed at developing specific skills and knowledge in a particular area of study.