Six Google Ad Formats Every Advertiser Should Know About?

In this digital age where all brands want to capture the maximum potential customers and brand awareness on the Internet, it is imperative that digital advertisers know which formats will work best for which platform and will produce optimal results.

Here is a list of the best Google ad formats that every advertiser and brand should know about:

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Expanded Text Ads:

Google began running Expanded Text Ads in July of this year. Expanded text ads are twice the size of current text ads.

The new ads are designed to maximize your presence and performance in mobile search results with a larger title and extra-long description.

You now have a total of 140 characters of ad text space to use, marking the end of the current 25-35-35 limits.

Since the ad format is contemporary, the ads are designed to ensure maximum presence and optimal performance on the mobile platform.

Advertising:

Banner ads are one of the most effective ad formats for attracting potential customers. Its main objectives are to generate brand awareness and visibility.

They use various targeting tools, in the sense that they will appear on websites, forums, YouTube videos, and third-party websites, which a user navigates to obtain details about the product or service they are looking for.

Gmail Ads:

Whenever we access your Gmail account, we may find one or two advertisements at the top of our inbox.

These are Gmail ads that are interactive and collapsed. If we click on it, it will expand and open in our inbox exactly like an email does.

Lightbox Ads:

Lightbox ads help you connect with the right customers - you can target your ads using the different Display Network targeting methods available, such as target audiences.

Plus, you only pay when people interact with your ad, for example by expanding the ad and holding it open for three seconds or more.

Click-To-Message Ads:

Text messaging is one of the preferred means of communication today. To take advantage of this preference, Google has come up with an innovation in advertising and media: click-to-send ads, that is, an extension for mobile devices only. Recently, it has been incorporated into search ads to improve its effectiveness.

Click-to-message ads allow users and the sales team to connect with each other in a faster, more efficient, and more convenient way.

Bumper Ads:

Advertising bumpers are a short video ad format that allows you to reach more customers and increase your brand awareness by using a short and memorable message.

With videos of 6 seconds or less, ad bumpers allow you to reach people with short messages while providing minimal impact on their viewing experience.

YouTube has introduced a new ad format for its own platform called Bumper Ads, which are 6-second long videos that a user will not be able to skip. It has been created for all platforms.

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