All organizations should keep track of their reputation online. It only takes a few hours for a bad customer experience to go viral and impact your bottom line.

It's even worse if you don't know what's going on and you're not at the top of the list.

Here's what you can do to improve your online reputation management:

1. Know what's going on with your brand?

The initial step to successful online reputation management is understanding what is being said regarding your brand. You need to know what is happening with your brand and what others are saying.

There are brand monitoring tools like Mention that can help you deal holistically with your brand and reputation. Another smart thought is to set up Google alerts so that you can perceive what others are posting about you.

Once you know what is happening, you can move on.

2. Keep Your Website and Social Media Pages Up to Date

You have to be relevant in case you need to appear higher in the search lists. Keep your site and social media pages up to date to be relevant. This implies that you should keep your content fresh and focus on your social media strategy.

You can hire other people to help you create your content so you can focus on different parts of your business. Just make sure you are posting the most up-to-date and relevant information so that you include the rest of the items in your search items.

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3. Don't Immediately Respond to Bad Press.

The knee-jerk response when faced with a potential public relations fiasco is to react immediately. Sometimes, however, it makes sense to step back and pause. While you may need to say something like 'We are investigating this', it is essential that you do not turn negative, do not attack your naysayers, or dissolve in any case. Likewise, it should be kept away from concealment.

Gather more data before you start reacting. Do it quickly and be prepared to react as soon as possible, but do not react immediately and make an effort not to turn negative.

4. Accept Mistakes and Commit to Fixing Them

Your next step is to admit your mistakes and do whatever you can to fix them. In many cases, people like to give second chances; this implies that you can compensate yourself. Be direct about the slip, even if you don't go into detail. Apologize and describe the means you are taking to resolve it. Diving in and denying the problem will not help, it will only aggravate the situation. You can beat a bad reputation online. However, we must start by projecting transparency and regret to regain trust.

5. Keep Building Relationships with Your Audience

It's essential to keep building relationships with your audience. Online reputation management has a lot to do with how many people actually accept what is being said about you. Create a brand that people love and you can weather most storms. Get in touch with your fans and give them a chance to fight for you. You may be surprised how you can more easily deal with your reputation when others feel associated with you and want to protect you.

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