7 Content Mistakes That Are Hurting Your SEO

The Content is the Reason the Search Started in the First Place.

We are all aware that one of the main reasons organizations invest in SEO is so that they can gain a considerable digital presence on their website and in turn increase their chances of higher profits.

But is having a solid SEO foundation always enough? With brands that focus so much on SEO principles, they often forget that it is incomplete without the backing of solid content that grabs the attention of the masses.

Therefore, it is absolutely necessary to focus on how good your content is. After all, it is a commonly known fact that regardless of the evolution of communication channels, content is still the undefeated king.

If you, as a brand, are doing everything right when it comes to SEO strategies, but are making serious mistakes with the quality and type of content you are publishing, then it's time to check your mistakes!

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Most common content mistakes you are making in your SEO

Use of Duplicate Content Generated: Did you know that, according to a survey conducted in 2021, almost 29% of the web is full of duplicate content? There is nothing that bothers Google more than using plagiarized or auto-generated content with the free tools available. The big problem with using auto-generated content is that it is reformulated content that is mostly drawn from previously written content and packed with keywords. Most of the time, writers feel they can escape if they translate content that was originally published in another language using available translation tools and publish it online. Doing this will hamper the quality of your content regardless of the keywords you use.

Link manipulation: Google, which is the most widely used search engine, operates with guidelines based on what content is ranked in the search engine. There are times when creators create links in your content just for the purpose of manipulating your search engine rankings.

Links that are created naturally are accepted by Google, but links that are created unethically and are not approved by the website owner are instantly removed. The only solution is to create authentic and good quality content so that users will want to read it and make it more popular.

Working with covert content: There are times when content creators create two separate URL links, one just for readers and one for search engines. Doing this is a big no because it goes completely against Google Webmaster guidelines. If you are working on content that is covered up in this way, you are basically misleading the public.

Make sure that when you are working on content, you create only an authentic URL that is visible to both your readers and the search engine. Trust us, Google appreciates it too when you deliver content that's created with readers in mind.

Including unnecessary redirects - Websites are either redirected or 301d, which means that the moment someone hits your link, they will be redirected elsewhere. Remember that time you clicked on a link expecting to read something and were immediately redirected to another portal where you came across something you weren't expecting at all?

There is no denying that when this happens it seems like a mere hoax and spoils the entire user experience. Google may allow you to redirect users to another link in certain situations, but that's only valid if you meet Google's webmaster guidelines.

Providing redirection when it's not needed is the worst thing you can do, and this is something that will profoundly affect your website ranking and performance.

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Creating content pages that are dubious - One strategy that many content creators follow is when they create content that actually behaves in a different way and delivers something completely different than what the reader expected.

If your content page includes hidden malware that automatically starts downloading spam the moment a reader clicks the link, then you are violating Google Webmaster guidelines. It is absolutely necessary that you stay away from installing Trojan links in your content that lead to unnecessary file downloads.

This is possibly the worst user experience a reader can have when accessing the Internet.

Use irrelevant keywords: It is a natural tendency to create content packed with keywords, even those that are not at all related to the content you are writing.

We have seen situations where topics are decided based on the keywords to be used and this is so wrong, because all content ends up being content intended for search engines only.

It is understood that to optimize your content it is necessary to include keywords but it must be done in an aesthetic way and the keywords you use must be relevant to the topic you are writing about. To make it easier for you to find the right keyword based on your product and niche, you can use different programs like Ahrefs, the webmaster tool, Word Stream, and even tools like the keyword shitter.

Copied / Plagiarized Content - If you think you can get away with using content snippets from other sources and posting it on your website as yours, then this is completely against Google's rules.

Using snippets of content that have been posted elsewhere can lead to significant copyright infringement and issues for you. This, in turn, will hamper your website's SEO ranking.

To eliminate the possibility of posting plagiarized content, there are several tools such as SmallSEOtools, Grammarly, and Dupli checker that can be used.

This is exactly how the plagiarism checking tools work:

When users go online to search for content, they do so with the intention of learning something important or making a necessary purchase. Content that is posted online is posted so that users can read it and ultimately reach your brand.

As important as it is to focus on SEO parameters, it is equally important to ensure that the content you are creating is authentic and impactful. It takes a lot of effort to remove the content and if we create unnecessary backlinks or include spam links in it, all the value of the content is immediately nullified.

When working on content, be sure to steer clear of these seven mistakes to avoid losing your SEO rank and your readership.

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