Facebook Ads or Google Ads: Which Is the Best Option for Business Growth?

If you are a business looking for possible ways to generate better lucrative leads for your business, I am sure you would have thought about paid traffic. Paid advertising has two main platforms, Google Ads and Facebook, advertising.

Before we dive into the differences between the two, it would make more sense to learn about the individual strengths and advantages of both.

Let's start with Google Ads.

Strengths and Advantages of Google Ads

The world's most popular search engine, seen as paving the way for effective online advertising, is Google. Google offers advertisers a viable opportunity to access a platform where they can show their services and products to the entire potential audience.

Google advertising is divided into two main networks, the search network and the display network. The search network is a whole of Google as a search engine. Advertisers can definitely bid on keywords and phrases for potential customers.

• Huge Audience - Google's advertising platform offers a wide reach. It is a fact that there can be no other platform that can dominate Google in terms of visitor volume.

• Level Playing Field for Everyone - People tend to confuse better reach with advertising budget. AdWords works on the quality and relevance of the ads. Basically, it means that the relevance of the ad is what generates lucrative leads.

• Range of Ad Formats - AdWords offers incredible forms and types of ads that attract and attract potential customers. Ad formats are customized based on specific business requirements. Google is always looking for ways to offer best-in-class service.

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Strengths and Advantages of Facebook Ads

If you thought that social media was just about keeping in touch with people, you are sorely mistaken. People are now taking the opportunity to develop their business with the help of Facebook ads. One paid social network that finally rules the entire market with digital marketing strategies is Facebook ads.

• Audience - Facebook boasts of having a wide and trustworthy global audience. With more than 1.550 million monthly active users, Facebook is a surefire way to better business. When you have a large volume of audience that visits each day, you probably have a decent no. of potential buyers as well.

• Most Beloved Visual Platform - PPC tends to get a bit boring when it comes to general appearance comparison to Facebook ads. The best Facebook ad is the one that integrates video, music, image and text all in one to attract the audience.

• ROI - granularity is usually impressive. The tools that are offered and spread at the disposal are very attractive, reliable and beautiful. The potential return on investment that advertising on Facebook brings is the driving force for people to invest in it.

Are you having a hard time spreading your business? Confused which way to go, which one to choose Google Adword or Facebook Ads? Do not worry!

Are you a business looking for ways to communicate with a loyal audience? Then you're in luck. At Clicks Bazaar we are experts in handling every tiny detail related to your company's digital marketing.

We offer website design, search engine optimization, social media optimization, PPC, content management, ORM, and much more. Get in touch with us to learn more about our services.

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