Today, Fuji’s full line of bikes makes it one of the top four brands sold through the specialty bicycle retail channel in the U.S., distributed in more than 100 markets worldwide. Its award-winning road, mountain, gravel, touring, recreation and electric bikes appeal to cyclists of all ages and abilities. 

From cutting-edge racers like the new Transonic, women’s Supreme and Auric LT, to groundbreaking designs like the new Jari Carbon, to the versatility and fun of the best-selling Absolute series, Fuji leads the industry in the combination of engineering and value. 

As we begin our second 120 years, we know our customers will still continue to say, “My first bike was a Fuji.” And we know their next bike will be, too.



Gran Fondo


Jari 2.1

Jari 2.3


Rakan 29

Auric 27.5

Bighorn 29