In my role, I successfully managed and supported two webinars and two digital ad creations for the business development team. Additionally, I successfully managed the customer nomination list for five events conducted by the sales team. I meticulously tracked customer invitations, providing regular updates to stakeholders and ensuring effective communication with the sales team. Coordinating with external agencies and venues, I conducted five site recces and played a key role in planning one event. By maintaining constant communication on customer attendance, the team achieved above 80% attendance for four events and managed the smooth distribution of tickets, preventing major issues and customer complaints.
I created three post-event decks and managed the compilation and distribution of relevant event photos for four events to the sales team. A post-event survey I developed received highly positive feedback, with 95.8% of respondents expressing satisfaction. To enhance future events, I created a work process flow, aiming to streamline communication and improve efficiency in inviting customers, based on insights gained from the 2022 events.
As the point of contact for corporate gifts-related matters for the sales team, I familiarised myself with inventory levels and recommended suitable gifts based on sales team characteristics. Independently managing corporate gift proposals and execution for Mooncakes, 2023 Calendars, and Diaries, I successfully handled over 30 corporate gift requests in a span of four months. I also created a detailed tracking sheet for corporate gifts, providing an overview of all requests and aiding in analysis.
I demonstrated an understanding of the tone and purpose of Facebook and LinkedIn posts. Independently, I crafted captions for DHL news articles on Mondays and Thursdays, ensuring alignment with the social media strategy. An example of my work can be viewed here.
I grasped the process to execute Trivia Tuesday campaigns and successfully completed two giveaways with minimal guidance. Furthermore, I shared my knowledge by guiding and teaching a colleague on managing and executing Trivia Tuesday campaigns. An example of my campaign can be viewed here.
I acquired proficiency in cleaning and extracting customer databases and actively participated in executing monthly campaigns. I grasped the intricacies of disseminating email information and promotions to customers. Furthermore, with minimal supervision, I effectively managed sales channeling, significantly enhancing the success of email campaigns.
Taking charge of internal email dissemination, I managed the internal newsletter. Additionally, I facilitated internal communication for General Price Increase (GPI), demonstrating effective communication skills with minimal guidance.