Opting for a minor in Communications complements my Marketing degree by using media studies to deepen my understanding of effective human interaction and information exchange. I chose Communications as it is related to my passion for fostering connections and fulfilling needs as a way to help others. The Communications minor equips me with the skills to navigate diverse communication landscapes, from crafting compelling narratives to understanding the societal impact of media. By choosing this minor on top of Marketing, I aim to contribute to meaningful dialogues, allowing me to merge creativity with strategic thinking. This helps me to be versatile and contribute meaningfully to the interconnected world.
Pursuing a Communications minor at SUSS aligns with the institution's 3H philosophy: 'Head' for professional competency in communicating marketing messages, 'Heart' for social awareness and encouraging an empathetic approach to understand diverse audience needs and align brand messaging with societal values, and 'Habit' for a passion for lifelong learning and raising awareness. This 3H-infused Communications minor equips me to contribute strategically, empathetically, and adaptively to the dynamic field of marketing communications.
I have carefully selected three modules to showcase my knowledge and skills as a communicator. The selection of modules is based on their relevance to the field of Marketing.