Branding Samples

During my time as a communications associate for Firefly Inclusion Solutions, a DEI (diversity, equity, and inclusion) consulting firm, one of my responsibilities included creating social media assets and client-facing marketing collateral through Canva. To ensure brand consistency and elevate its impact across all marketing initiatives, I led some rebranding projects that strengthened the firm's reputation.

The following showcases some of the branding projects I spearheaded during my time at Firefly.

Branding Sample #1 - Podcast Cover

Original Podcast Cover

For our podcast rebrand, I was responsible for the creation of a new cover. My process included analyzing the cover designs of leading NPR and DEI podcasts to identify best practices and opportunities for differentiation from our current branding. Through multiple design drafts and incorporating team feedback, I developed the final cover asset.

New Podcast Cover

Respecting my team's request to not have their faces shown on the cover, my design strategy centered on leveraging modern elements and exploring methods to enhance visual interest and dimensionality.

Included Below Is the Design Process for How the Final Cover Was Selected

The Inspiration

As my team frequently listened to NPR, I wanted to use their covers as inspiration; the podcast we were producing also carried a similar feel and tone as NPR's.
I also looked into successful DEI podcasts to see how our competitors were presenting their podcast.

The First Final Draft

Thought Process:

I wanted to maintain the original cover's integrity while simultaneously modernizing its branding through stronger contrasts of color.
To enhance the cover's visual depth and prevent a flat appearance, I implemented a layered shadow effect on the text.

Feedback I Received:

The text had a bit of a dizzying effect for my boss.
The team liked the addition of the microphone and audio waves and how their faces weren't shown on the cover.

#5 - The First Approved Cover

The team liked #5, but I felt that the final design could still be improved:

The microphone icon was a bit too simple.
The background gradient made the cover feel a bit outdated for a refresh.
Because Spotify's UI has a black background, I felt that the podcast cover should have a stronger contrast.

#7 - The Final Cover

After creating drafts #6, #7, and #8, I advocated for design #8 due to its modern feel and pop of color, while also sharing my perspective on gradient backgrounds. While the team ultimately chose #7, this experience highlighted the importance of considering diverse perspectives in collaborative design.

Branding Sample #2 - LinkedIn Page

Original Profile Photo & Banner

Before I joined the team, I noticed how both the profile photo and banner on LinkedIn blended into the rest of the home page. After conducting some market research, I noticed that many pages utilized graphics with greater contrast and conveyed value. So, I changed the profile photo and banner using our company colors to reflect this new change.

New Profile Photo & Banner

Now, the LinkedIn page has an elevated look that strengthens their brand identity as a firm committed to creating transformational change within an organization. The original photo in the banner is kept to solidify the identity of Firefly.

Note: Due to my limited access to the platform, the final assets were uploaded to the platform by another team member. Ideally, for optimal visual impact, the logo in the profile photo would have a slightly larger scale, and the banner would benefit from consistent margin spacing.

Branding Sample #3 - Toolkit Design

Inclusive Marketing Toolkit

In creating this toolkit for a client, I was responsible for the visual design of all pages. Strategically leveraging Firefly's brand colors to establish a professional and cohesive feel, I ensure that the content effectively communicated the firm's established reputation.

Aside from the graphic design, I also assisted in the copywriting on slides 5 and 6.

Sample pages from this toolkit are showcased on the left.

Page updated

Google Sites

Report abuse