C.H.O.I.C.E.S. cic - Community Help Offering Individuals Counselling & Equine Services

We offer one-to-one counselling, group work, family work, on-site training, and the unique field of Equine Assisted Psychotherapy (EAP) & Learning (EAL) in the Staffordshire area.

Our office is open on a limited basis and by appointment only. We ask that clients arrive at their appointment times as there will not be a waiting area available.

We ask that you bring any drinks you may need and if you would like our counsellor to wear a mask then please let them know. Any questions - please ask your counsellor.

Please follow the Government guidelines.

From the CHOICES team.

We're hiring!

CHOICES is looking for an administrator for 6 hours a week based from our Albert Road Office in Tamworth. Living wage.

Please contact us on on our details below if you’re interested.


New and exciting "CHOICES Chats" offers the opportunity to dip instead of dive into learning more about ANXIETY and its impact, either for yourself or for someone you are supporting.

Attending this small and intimate group chat will give you:

  • Understanding ANXIETY

  • What is ANXIETY

  • The different ways ANXIETY can impact

  • Help and Support

  • Question and Answer time

When: Wednesday 6th April 2022, 7pm to 8:30pm

Cost: £10 per person

Location: Our offices at 18 Albert Road, Tamworth, Staffordshire. B79 7JN

Places are LIMITED to a maximum of 10. To reserve your place, use this form below and someone will contact you to confirm.

Mental Health and Wellbeing

This is an excellent video on YouTube by the Think For The Future initiative.

In these difficult times we may need some additional support. Here are some organisations that you can access safely and remotely for support:

CHOICES are a team of qualified, experienced counsellors offering a professional and confidential service available to children, young people and adults. The counsellors are members of the British Association of Counselling and Psychotherapy (BACP) and abide by their code of ethics, standards and disciplinary procedures.

Our counsellors have experience with all ages, working within Mainstream, Emotional Behavioural Difficulty (EBD) Schools, Pupil Referral Units and Social Service Establishments.

CHOICES constantly look to secure funding which may enable clients the opportunity to benefit from counselling free of charge, subject to the referral criteria. We are not part of the NHS; we are a Community Interest Company and rely on this funding to operate.

The service is currently available within the Tamworth area of Staffordshire.

Funding Award

5-May-2020: Thanks to The Community Foundation for Staffordshire for supporting us with funding from the #NETCoronaVirusAppeal for our project Helping the Healers. This will enable us to deliver one to one counselling sessions by telephone, Zoom and FaceTime and to offer virtual Equine Assisted Therapy sessions which will support key workers and members of their families during the #coronavirus outbreak.

Helping the Healers News

CHOICES in The Tamworth Herald

30-Apr-2020: Our £160,000 National Lottery Communities Fund award was covered in the Tamworth Herald. Read more and check out the article.

Funding Award

20-Apr-2020: We at CHOICES are delighted to announce that we have been awarded a grant by the National Lottery Communities Fund. This will enable us to offer more counselling sessions and equine assisted group therapy work for residents of Tamworth who are struggling with their mental health and emotional wellbeing.

Event Cancelled - Feelings of Anxiousness?

This has been cancelled until further notice.

Do you or do you know someone experiencing anxiousness? Open drop-in group meetings will be rearranged. Gaining support, insight and coping strategies, or an opportunity to just be! You will be in a safe place, with no pressure. You can also join-in on our Events page on Facebook.

Wolf Run

To raise money for CHOICES (via Just Giving) the team put the hard training in and successfully completed the 10k Wolf Run on Saturday 7th 2019. Check out our Facebook / Twitter pages or just go straight here:


Horse Power

In 2018, you helped CHOICES and its Horse Power project over £43,000 to support those that need one to one counselling and equine therapy in the Tamworth area. A BIG thank you to all that voted and all that supported the work to win this.

Our "The People's Projects" entry was called HORSE POWER and it will provide additional mental health support for children, young people and adults. See more on the @CHOICEScic Facebook and Twitter pages.

CHOICES is a community interest company (cic) funded by:

Tamworth Borough Council

View Funding Certificate

European Social Fund

Can horses help humans beat anxiety?

Angela experiences Equine Assisted Psychotherapy for the first time. She wants to overcome her anxiety.

Here's a local BBC story about EAP in action

2019 AGM

The latest Annual General Meeting for CHOICES was held at 20:00 on 9th January 2020 in our new offices at 18 Albert Road, Tamworth. B79 7JN. Here is the 2019 AGM document.

Crowdfunding opportunity

"From the horses mouth". Please have a look at what's on offer.

EAP in the Press

Equine Assisted Psychotherapy in the Guardian

The Stone and Eccelshall Gazette covered a visit to CHOICES from The Big Walk.