C.H.O.I.C.E.S. cic - Community Help Offering Individuals Counselling & Equine Services

We offer one-to-one counselling, group work, family work, on-site training, and the unique field of Equine Assisted Psychotherapy (EAP) & Learning (EAL) in the Staffordshire area.

CHOICES have decided to close their office until further notice following Government guidelines in the light of the COVID-19 pandemic.

No-one can predict the future but we will come through this challenging time. Providing support to our clients has never been so important to us. We can still deliver sessions if you and your counsellor are well enough by structured telephone or on-line video counselling, providing this has been mutually agreed. We will now be doing all Initial Consultation appointments by telephone.

We are all facing a period of uncertainty but this will pass. We hope you and your families stay well.

From the CHOICES team.

Mental Health and Wellbeing

This is an excellent video on YouTube by the Think For The Future initiative.

CHOICES are a team of qualified, experienced counsellors offering a professional and confidential service available to children, young people and adults. The counsellors are members of the British Association of Counselling and Psychotherapy (BACP) and abide by their code of ethics, standards and disciplinary procedures.

Our counsellors have experience with all ages, working within Mainstream, Emotional Behavioural Difficulty (EBD) Schools, Pupil Referral Units and Social Service Establishments.

CHOICES constantly look to secure funding which may enable clients the opportunity to benefit from counselling free of charge, subject to the referral criteria. We are not part of the NHS; we are a Community Interest Company and rely on this funding to operate.

The service is currently available within the Tamworth area of Staffordshire.

Event Cancelled - Feelings of Anxiousness?

This has been cancelled until further notice.

Do you or do you know someone experiencing anxiousness? Open drop-in group meetings will be rearranged. Gaining support, insight and coping strategies, or an opportunity to just be! You will be in a safe place, with no pressure. You can also join-in on our Events page on Facebook.

CHOICES office move

23rd Dec 2019: CHOICES cic has moved its office. We are now at 18 Albert Road, Tamworth B79 7JN (so only just along the road). The new offices are larger and more suitable for our counselling services.

Wolf Run

To raise money for CHOICES (via Just Giving) the team put the hard training in and successfully completed the 10k Wolf Run on Saturday 7th 2019. Check out our Facebook / Twitter pages or just go straight here:


Horse Power

In 2018, you helped CHOICES and its Horse Power project over £43,000 to support those that need one to one counselling and equine therapy in the Tamworth area. A BIG thank you to all that voted and all that supported the work to win this.

Our "The People's Projects" entry was called HORSE POWER and it will provide additional mental health support for children, young people and adults. See more on the @CHOICEScic Facebook and Twitter pages.

CHOICES is a community interest company (cic) funded by:

Tamworth Borough Council

View Funding Certificate

European Social Fund

Can horses help humans beat anxiety?

Angela experiences Equine Assisted Psychotherapy for the first time. She wants to overcome her anxiety.

Here's a local BBC story about EAP in action

CHOICES office move

As of 23rd Dec 2019 CHOICES cic has moved its office. We are now at 18 Albert Road, Tamworth. B79 7JN (so only just along the road). The new offices are larger and more suitable for our counselling services. There is a pay and display car park just over the road.

2019 AGM

The latest Annual General Meeting for CHOICES was held at 20:00 on 9th January 2020 in our new offices at 18 Albert Road, Tamworth. B79 7JN. Here is the 2019 AGM document.

Crowdfunding opportunity

"From the horses mouth". Please have a look at what's on offer.

EAP in the Press

Equine Assisted Psychotherapy in the Guardian

The Stone and Eccelshall Gazette covered a visit to CHOICES from The Big Walk.