D. Copywriting

1) Businesses:

A copywriter creates written materials for businesses. These materials can include written promotions that are published in print or online. They can also include materials that are spoken, such as scripts used for videos or commercials. The text in these materials is known as “copy,” hence the name “copywriting.” You may not realize it, but copywriting is everywhere. In fact, promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting. Copywriters do not necessarily need a degree, but these days most employers and clients look for copywriters who have a bachelor's degree in a related field. That can include an English degree, Communications degree or Journalism degree.

2) Social Media Captions:

Captions are used for persuasive written marketing purposes. They motivate social media users to take some form of action, such as buying a certain product, clicking on a link, donating to a cause, or schedule a consultation. Although captions are brief and straightforward, the writer manages to grab attention, show their intentions, put themselves in the viewers shoes, and sell their argument. The writer does not necessarily need a degree, yet they should be skilled at creative writing and marketing.

a- LinkedIn:

LinkedIn has evolved from a simple job search engine and resume site into a professional platform where industry experts share content, network, and build their personal brand. It has also become a place for businesses to establish thought leadership in their industries and attract top talent. The content uploaded there should strictly be aimed for people age 16 and up, and the language should demonstrate professionalism.

b- Instagram:

As a visual platform, Instagram is used for showcasing products or services with the aid photos or videos. On the app, one can share a wide range of content such as photos, videos, stories, reels, live videos, and IGTV for longer-form videos. Brands can create an Instagram business profile, which provides them with rich analytics of their profile and posts and the ability to schedule Instagram posts using third-party tools. Instagram users are often younger ones (you always hear the term “Facebook moms” but never “Instagram moms”), and, so the content uploaded there should mainly target the youth.

c- Facebook:

The Facebook algorithm is family-oriented (it has users of all ages), and so it prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. Therefore, the content uploaded should attract users of all ages. It is easy to use Facebook for advertisement because all its content formats work great for such purpose: text, images, video content, and stories.

d- Twitter:

Twitter users love to post news, entertainment, sports, politics, and more, and so its users are usually of the older demographic. What makes Twitter different from most other social media platforms is that it strongly emphasizes real-time information, things happening and trending right now, and in just 280 characters. This why it is a great platform for companies to share their announcements.