Mission Statements
Mission Statements
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Your mission statement is a clear, concise, short statement defining who you are, what you intend to accomplish, and why you are doing it. It is a way to make sure your coalition stays focused and everyone has the same message about what you are doing. It should be a high-level broad statement introducing others to your coalition. It is usually the first thing a potential donor or grantor will review, so it needs to be accurate and strong.
Once you have developed your mission statement, it will help you define your goals and objectives.
Sample Mission Statements
The mission of the Healthy Schools Collaborative is to create a healthy and safe environment for students, teachers, and administrators by eliminating the use of toxic cleaning products in K-12 schools by December 2023.
The Neighborhood Health Watch Coalition supports community-based, low-cost health care options and partners with health care organizations to encourage opening affordable quality health care centers in underserved communities.
The mission of the Empathy First Coalition is to reduce the amount of incarcerated individuals with mental health issues by using mental health professionals as part of emergency response teams.
Photo by Markus Winkler on Unsplash
Goals and Objectives
Goals and Objectives
Defining Goals:
What are good goals?
Goals should be SMARTIE
Specific
Measurable
Actionable
Relevant
Time bound
Inclusive
Equitable
Defining Objectives:
Objectives are how you are going to achieve your Goals. What actions will you take to be successful? These should also be measurable and actionable.
Key Ideas:
What do you want to achieve?
Who will be effected? Who can participate?
How much change means success?
How long will it take?
Will achieving this goal help build power and/or shrink disparities for this community?
Will this goal improve equity and inclusion on our team/organization?
Sample Goals and Objectives
Goal:
Prevent reduction of services of X for FY21 (Fiscal Year)
Objectives:
Educate residents and elected officials about the X services and need they fill in their communities,
Educate on the harm of reducing services, especially in under-served areas
Propose alternative ways to provide services
Sample Goals and Objectives
Goal:
Increase funding for X by 20% within 2 years
Objectives:
Identify opportunities for grants and investors who support X mission
Increase awareness of X by using social media, ads, and other forms of communication
Goal:
Pass legislation to support the health and safety of the employees within this legislative session
Objectives:
Identify and commit a Representative and Senator to Co-sponsor legislation.
Targeted communication to elected officials to sign on to support the legislation.
Goal:
Pass legislation for all city buildings to use green cleaning products by 2021
Objectives:
Create an educational campaign about the harm of toxic chemicals on youth, aging populations, compromised individuals.
Identify elected officials who have already supported similar legislation
Identify existing coalitions who support reducing toxic chemical usage
DecisionSkills. (2014, May 22). SMART Goals - Quick Overview [Video file]. Retrieved from https://youtu.be/1-SvuFIQjK8
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