Reach out to all stakeholders with a clear, precise message
Make sure the same message is being repeated
Identify key dates (budget cycles, contract award dates, contractual dates, union, etc)
Create a detailed schedule for communication releases
Identify the individual(s) responsible for communication.
Identify the individual(s) who are the media spokesperson(s) - all inquiries should be directed to them!
Identify tools that have worked for other coalitions (no need to reinvent the wheel)
Be flexible so you can make your messages meet your audience
Plan for emergencies (and rain - always plan for rain)
Editorials:
Draft letter to the editor templates your members can personalize. This means your messaging will stay on target. By providing a template, some of your lower level supporters may opt-in if they just have to sign their name.
Call in/email day
Designate day and time for supports to contact their elected officials. Prepare talking points.
Attend Community Meetings
Ask the meeting organizers for a few minutes. If there is a public comment process, register to speak. Prepare talking points relevant for the audience. If some in your coalition has personal experience with the topic, ask them to share their message. Personal stories are powerful! So are youth!
Attend Hearings
Pack the room with supporters. Typically signs and banners are not allowed so having t-shirts or buttons with your coalition name or message identifies your supporters.
Social Media Day
Designate days/times when your supports will commit to posting, liking, and sharing your message on social media across multiple platforms.
Host a Petition Signing Action
Develop and share a petition that can be sent to the opposition and decision makers. Use online tools like Action Network
Host (Virtual) House Parties
Invite friends and neighbors to a Coalition house party so they can learn more about your coalition and ways to support your organization.
Hold a Rally
There is nothing more impressive then a lot of people in one place all support the same cause! It also allows you to share your message beyond your network. Have people walking around with registration forms (or mobile devices) to sign up members on the spot!
Most cities and towns require a permit to hold a rally. Contact your local government agency to find out requirements. Build deadlines into your implementation plan. They may also require you to pay for security. Even if they don't, plan on having a few people easily identifiable with armbands or shirts that say security. Make sure they have mobile phones or walkie-talkies in case they need to call for backup or first aid.
Get a sound system for action. Bullhorns are great but if the crowd is large and the area unforgiving, people won't be able to hear. And if people can't hear - they leave.
Invite your elected leaders and give them an opportunity to be part of the program. they love a crowd of voters! This is a good way to find out if they support your mission.
If you expect a large crowd, invite the media. Make sure they know who is the media contact person from your coalition. That person should seek them out and try to get interviewed.
Hold a Car Rolling Rally
Can't have large groups of people together? Plan a rolling car rally and create signs for people to put on their vehicles. Create a route that passes near the decision makers office and share it with your network with a set start time. Make sure everyone knows where to start lining up.
Attend local parades or festivals
Ask if you can march in a parade with your coalition banner and wearing your t-shirts and pins. Ask if you can have a table at the festival and decorate with banner, swag for give-a-ways, and signs. Make sure you have registration forms (or mobile registration access) and leaflets/flyers about your cause.
Blogging
Consider starting a blog for your coalition that is hosted on your website. The more you post, it will increase the number of hits to your website, which affects the search algorithm. It is also a great way to share information without having to push it out to all your members. Develop a schedule for posting so supporters know when to expect a new post and share the link on your social media accounts.
Action Network emails, events, petitions, and more
Mailchimp - marketing platform options
Weebly - website
G Suite - full Google Suite of integrated tools
Article: 6 Best Free Marketing Services (as of January 2020)
Microsoft Teams - collaborative tools
Wix - website builder
Blogger - blog platflorm
Medium - blog platform
Social Media (stay current by doing research when you are ready to launch. Statista publishes updated social media statistics Don't forget about YouTube!)
Newspapers - don't forget about community/local papers that have an online presence
Flyers (multi-lingual)
Newspaper Ads - don't forget about community/local papers
Banners
T-shirts
Pins
Pens
Cell phone wallets
Leaflets/pamphlets
Lawn signs
Stickers
Techniques to improve your presentation
Preparation
Use P.R.E.P. (Point-Reason-Example-Point) to write your speech
Think about Who, What, Where, Why, When
Have knowledge about topic - especially if including Q&A
Visual Aids
Personalizing it
Create an agenda
Visualization
Practice
Persuasive words/phrases
Feedback from peers
Double space your speech and read it over and over until you have mostly memorized it