Exhibit 5

These images were created using Adobe Creative Cloud/PhotoShop.

*REVISION*

  • After receiving valuable feedback from my peers and professor, I decided to adjust the colors of this poster to make them a bit cooler. I changed some of the text to match the pink color in the word "winter" and I enlarged the text of "winter" and "sale" as well.

Design

Purpose-to use a Photoshop template that I created to design an original ad

  • Contrast-I pulled the yellow color from the background and used contrasting colors that would pop against that yellow

  • Repetition-I used matching fonts throughout the ad to build repetition and played off the colors in the background of the photo to create unity

  • Alignment-I aligned the photos and fonts within the template

  • Font choices-I wanted a bold font with the contrasting cursive to add a playful element

Photoshop Elements

  • I took a picture from Pixabay and added it to the top of the ad

  • I put a curves adjustment on the picture to increase the contrasting colors within the photo

  • I used the frames tool to add in the photos of the yellow background and the woman in the jacket

  • I brought the opacity down on the yellow and the percentage symbol

  • I used the text tool to add in the wording

  • The color-picker tool helped me select the matching colors from behind the woman and into the fonts

  • The text effects tool helped me condense the text

Credits

Photo of the woman-by Nissor Abdourazakov from Pixabay

Photo of the yellow background by Image by StockSnap from Pixabay

Fonts- Bodoni MT and Haettenschweller