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Management and Marketing Journal Articles
“Apart We Ride Together: The Motivations behind Users of Mixed-Reality Sports”, Daniel Westmattelmann, Jan-Gerritt Grotenhermen, Marius Springer, William Rand, and Gerhard Schewe, Journal of Business Research, September 2021, 134:316-328.
“Agent-Based Modeling of New Product Market Diffusion: An Overview of Strengths and Criticisms”, William Rand and Christian Stummer Annals of Operations Research, February 2021, 305:425-447.
“Real-Time Brand Reputation Tracking Using Social Media”, Roland T. Rust, William Rand, Ming-Hui Huang, Gillian Brooks, and Timur Chabuk, Journal of Marketing, April 2021, 85(4): 21-43
“Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers”, Anand Gopal, Sabari Karmegan, Balaji Koka, and William Rand, Information Systems Research 31.1 (2020): 148-175.
"Letting the Computers Take Over: Using AI to Solve Marketing Problems", Gijs Overgoor, Manuel Chica, William Rand, and Anthony Weishampel, California Management Review, July 2019, 61(4), 156-185.
“Complex Systems: Marketing’s New Frontier”, William Rand, Roland Rust, and Min Kim, December 2018, Vol. 8, Iss. 3-4, pp. 111-127, Academy of Marketing Science Review
“The Complex Network of Things: When Technology is Making the Deal”, William Rand, Marketing Intelligence Review, 2018, 10(2), pp. 36-41.
“Simulating macro-level effects from micro-level observations”, Ned Smith and William Rand, November 2018, Vol. 64 No, 11, pp. 4967-5460, Management Science.
“Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products.” Peter C. Verhoef, Andrew T. Stephen, PK Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas P. Novak, William Rand, and Yuchi Zhang, Journal of Interactive Marketing, November 2017, pp. 1-8.
“Building Agent-Based Decision Support Systems for Word-Of-Mouth Programs. A Freemium Application”, Manuel Chica and William Rand, Journal of Marketing Research October 2017, Vol. 54, No. 5, pp. 752-767.
“Evaluating Information Diffusion Speed and its Determinants in Social Media Networks during Humanitarian Crises”, Eunae Yoo, William Rand, Mahyar Eftekhar, and Elliot Rabinovich, Journal of Operations Management, July 2016, 45, pp. 123-133.
“Brand Buzz in the Echoverse", Kelly Hewett, William Rand, Roland Rust, and Harald van Heerde, Journal of Marketing, May 2016, 80(3), pp. 1-24. 2021 Sheth Foundation/Journal of Marketing Award Finalist. 2016 MSI/H. Paul Root Award finalist. 2016 Oxford Centre for Corporate Reputation Best Published Paper.
“Understanding the Complexity of Project Team Member Selection through Agent-Based Modeling”, Shu-Chien Hsu, Kai-Wei Weng, Qingbin Cui, and William Rand. International Journal of Project Management, 2016, 34 (1), pp. 82-93.
“Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors”, Michael Trusov, William Rand, and Yogesh Joshi, Journal of Marketing Research, December 2013, Vol. 50, No. 6, pp. 675-690.
“Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks”, Chris Dellarocas, Zsolt Katona, and William Rand, Management Science, 2013, 59(10), 2360-2379.
“Agent-Based Modeling in Marketing: Guidelines for Rigor”, William Rand and Roland Rust, International Journal of Research in Marketing, September 2011, Vol. 28, No. 3, pp. 181-193.
Agent-Based Modeling Journal Articles
“Inferring mechanisms of response prioritization on social media under information overload”, Chathika Gunaratne, William Rand, and Ivan Garibay, Scientific Reports, January 14, 2021, 11:1346.
“The Effects of Information Overload on Online Conversation Dynamics”, Chathika Gunaratne, Nisha Baral, William Rand, Ivan Garibay, Chathura Jayalath, Chathurani Senevirathna, Computational and Mathematical Organization Theory, July 15, 2020, 26, pp. 255-276.
“An Agent-Based Model of Urgent Diffusion in Social Media” William Rand, Jeffrey Herrmann, Brandon Schein and Neža Vodopivec, Journal of Artificial Societies and Social Simulation, 2015, 18 (2) 1 http://jasss.soc.surrey.ac.uk/18/2/1.html.
“The Problem with Zoning: Nonlinear Effects of Interactions between Location Preferences and Externalities on Land Use and Utility” Moira L. Zellner, Rick L. Riolo, William Rand, Daniel G. Brown, and Scott E. Page, Environment and Planning B, June 2010, 37, pp. 408-428.
“Design Guidelines for Agent Based Model Visualization” Daniel Kornhauser, Uri Wilensky, and William Rand, Journal of Artificial Societies and Social Simulation, 2009, 12(2), http://jasss.soc.surrey.ac.uk/12/2/1.html.
“The Emergence of Zoning Policy Games in Exurban Jurisdictions: Informing Collective Action Theory" Moira L. Zellner, Scott E. Page, William Rand, Daniel G. Brown, Derek T. Robinson, Joan Nassauer, and Bobbi Low, Land Use Policy, April 2009, 26(2): 356-67.
“Reciprocity Between the Cerebellum and the Cerebral Cortex: Nonlinear Dynamics in Microscopic Modules” Jun Wang, Gregory Dam, Sule Yildirim, William Rand, Uri Wilensky and James C. Houk, Complexity, 2008, 14(2): 29-45 (cover article).
“Exurbia from the Bottom-Up: Confronting Empirical Challenges to Characterizing a Complex System" Daniel G. Brown, Derek T. Robinson, Li An, Joan I. Nassauer, Moira Zellner, William Rand, Rick Riolo, Scott E. Page, Bobbi Low, and Zhifang Wang Geoforum, 2008, 39(2):805-818.
“Making Models Match: Replicating an Agent-Based Model” Uri Wilensky and William Rand, Journal of Artificial Societies and Social Simulation, 2007, 10(4) http://jasss.soc.surrey.ac.uk/10/4/2.html
"Spatial Process and Data Models: Toward Integration of Agent-Based Models and GIS", Brown, D.G., North, M., Robinson, D., Riolo, R., Rand, W., Journal of Geographical Systems Special Issue on Space-Time Information Systems (Springer-Verlag), 2005, 7(1): 25-47.
“Path Dependence and the Validation of Agent-Based Spatial Models of Land Use”, D. G. Brown, S. E. Page, R. Riolo, M. Zellner, W. Rand, International Journal of Geographical Information Science (IJGIS) Special Issue on Land Use Dynamics (Taylor & Francis), 2005, 19(2): 153-174.
“Agent Based and Analytical Modelling to Evaluate the Effectiveness of Greenbelts”, Daniel G. Brown, Scott E. Page, Rick Riolo, and William Rand, Journal of Ecosystem Modelling and Software (Elsevier), December 2004, v19n12, p1065-1164.
Machine Learning and Data Science Journal Articles
“Influence Cascades: Entropy-Based Characterization of Behavioral Influence Patterns in Social Media”, Chathurani Senevirathna, Chathika Gunaratne, William Rand, Chathura Jayalath, and Ivan Garibay, Entropy, January 28, 2021, 23(2): 160
“Inferring models of opinion dynamics from aggregated jury data”, Keith Burghardt, William Rand, and Michelle Girvan, PLoS One, July 1, 2019, 14(7): e0218312.
“Evidence of Stubbornness in Jury Deliberations”, Keith Burghardt, William Rand, and Michelle Girvan, PLoS One, July 1, 2019, 14(7): e0218312.
“Characterising climate change discourse on social media during extreme weather events”, Nicholas Roxburgh, Dabo Guan, Kong Joo Shin, William Rand, Shunsuke Managi, Robin Lovelace, and Jing Meng, Global Environmental Change, January 2019, 54, pp. 50-60
“The Myopia of Crowds: Cognitive Load and Collective Evaluation of Answers on Stack Exchange”, Keith Burghardt, Emanuel Alsina, Michelle Girvan, William Rand, and Kristina Lerman, PLoS ONE, 2017, 12(3): e0173610.
“Competing Opinions and Stubbornness: Connecting Models to Data”, Keith Burghardt, William Rand, and Michelle Girvan, Physical Review E, March 2016, 93(3), pp. 032305-032319.
“Social Media Analysis for Higher Education”, Anamaria Berea, William Rand, Kevin Wittmer, and Gerard Wall, Journal of the Washington Academy of Sciences, 2015, 101(3), pp. 63-72.
“The Shaky Ladder Hyperplane-Defined Functions and Classic Dynamic Problems” Abir Alharbi and William Rand, International Journal of Computational Intelligence and Applications (IJCIA), March 2010, 9(1): 33-48.
“Markov Models of Literary Style for Authorship Identification”, William Rand, Fluctuations and Noise Letters (World Scientific), December 2002, v2n4, p299-305.
Management and Marketing Journal Commentary
“The Simple Rules of a Complex World”, William Rand and Roland T. Rust, European Journal of Marketing 2016 50:3/4.
Teaching Notes
“Heed the Market”, Ned Smith and William Rand, 2020, SimCase simulation, available at Harvard Business Publishing, using ABM to explain how bias can spread in hiring practices.
“Agent-Based Modeling”, William Rand, 2020, video on Marketing Research Methods for Sage Publishers.
“Search Engine of Optimization: Note for Marketing Managers”, Michael A. Stanko, William Rand, and David DeFranza 2017, Ivey Publishing.
Journal Papers Under Review
“Simplicity is not Key: Understanding Firm-Generated Social Media Images and Consumer Liking”, Gijs Overgoor, Willemijn Van Dolen, William Rand, and Masoud Mazloom, revise and resubmit at International Journal of Research in Marketing.
“The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings”, Gijs Overgoor, Willemijn van Dolen, and William Rand, being prepared for resubmission to Marketing Science.
“Adapting and Personalizing Online Content for Learning: An AI Approach”, Chul Kim, PK Kannan, and William Rand, under review at Management Science.
“Classification of Social Media Users Using a Generalized Functional Analysis”, Anthony Weishampel, Ana-Maria Staicu, and William Rand, under review at Annals of Applied Statistics
Journal Papers In Progress
“You Are When You Tweet: Identifying Latent Consumer Segments from Social Media Data”, Anthony Weishampel and William Rand, being prepared for Journal of Marketing Research.
“The Firm on Twitter: The Financial Market and Social Media User Reactions to Firm Social Media Participation” John Healey and William Rand, being revised for submission to Information Systems Research.
“COVID-19 Case Forecasting with Twitter”, Adrian McCarthy and William Rand, being prepared for Journal of Medical Internet Research.
“Can One Bad Apple Spoil the Bushel?: How ‘Market Value’ Can Increase Discrimination and Inequality Even When Most Firms Are Fair”, Ned Smith and William Rand, manuscript in preparation.
“Conversations on Social Media”, Mohammad Sljoughanian, Kelly Hewett, William Rand, and Harald van Heerde, manuscript in preparation.
Books
“Introduction to Agent-Based Modeling: Modeling natural, engineered, and social complex systems with NetLogo”, Uri Wilensky and William Rand, 2015, M.I.T. Press.
Book Chapters
“Theory-Interpretable, Data-Driven Agent-Based Modeling”, William Rand, 2019 in Social-Behavioral Modeling for Complex Systems, Angela O’Mahoney and Paul Davis, ed.
“Modeling the Underlying Dynamics of the Spread of Crime: Agent-Based Models”, Carl P. Simon, David B. McMillon, Jeffrey Morenoff, and William Rand, 2017 in Growing Inequality: Bridging Complex Systems, Population Health and Health Disparities, George A. Kaplan, Ana V. Diez Roux, Carl P. Simon, and Sandro Galea, ed., pp. 201-229.
“Complex Systems: Concepts, Literature, Possibilities, and Limitations”, William Rand, 2015 in Modeling Complex Systems for Public Policies, Bernardo Alves Furtado, ed., pp. 37-54.
“The Future of ABM in Marketing”, William Rand, 2013 in The Routledge Companion to the Future of Marketing, Luiz Moutinho, Enrique Bigne, Ajay K. Manrai, eds., pp. 379-392.
“Business Applications and Research Questions Using Spatial Agent-Based Models”, William Rand, 2011 in Agent-Based Models for Geographical Systems, A. J. Heppenstall, A. T. Crooks, L. M. See, M. Batty, eds., pp. 463-480
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