Since I started my academic research career in marketing and management science, I have been interested in how to use computer science approaches to help marketing managers make better decisions. From a substantive perspective, I have focused on the diffusion of information and innovations, and much of this work has been in the space of social media analytics. I typically examine three large questions: (1) How do consumers find things out?, (2) What do consumers do with that information once they have it?, and (3) How do they pass their product insights along to others through online word-of-mouth? In addition to this substantive research work, and since I have a PhD in computer science, I also have a methodological focus to my research where I develop better data science, machine learning (ML) and agent-based modeling (ABM) methods for researchers and practitioners.

A full research statement is available here.