February 10, 2021: "Agent-Based Modeling of New Product Market Diffusion" with Christian Stummer was accepted for publications at the Annals of Operations Research.
January 28, 2021: "Influence Cascades: Entropy-Based Characterization of Behavioral Influence Patterns in Social Media" with Chathurani Senevirathna, Chathika Gunaratne, Chathura Jayalath, and Ivan Garibay was accepted for publication at Entropy.
January 25, 2021: "Real-Time Brand Reputation Tracking Using Social Media" with Roland Rust, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, and Timur Chabuk was accepted at the Journal of Marketing.
January 14, 2021: "Inferring mechanisms of response prioritization on social media under information overload" with Chathika Gunaratne and Ivan Garibay was accepted for publication at Nature Scientific Reports.
November 18, 2020: Presented an invited talk at the 81st Annual Symposium of the North Carolina Association of Certified Public Accountants (NCACPA), "The Power of Big Data Analytics"
September 1, 2020: Received a grant from the the Laboratory of Analytical Sciences to study "Tracking and Modeling Influence Campaigns Across Social Media Platforms"
June 11, 2020: Co-presented "Consider This: The Role Of Images During The Consideration Set Formation While Searching For Hotels Online" with Gijs Overgoor and "Predicting The Success Of Social Media Marketing Campaigns" with Anthony Weishampel online at Marketing Science.
May 19, 2020: Happy to serve as a member of the program committee of the 2020 Parallel Problem Solving from Nature Conference.
February 14, 2020: Presented "Finding the Bots: Classification and Combat of Social Media Bots and Malignant Users" at Winter AMA.
January 23-25, 2020: Organized and presented at the first ever Inverse Generative Social Science Workshop.
November 13, 2019: Participated in a panel discussion called "A Breakfast Conversation on How to Use Data for Decision Making" for the Poole College of Management's PNC Thought Leadership Series.
November 8, 2019: Presented an "Introduction to Agent-Based Modeling", a hands-on workshop, at the Santa Fe Institute's Annual Applied Complexity Network and Board of Trustees Symposium.
October 21, 2019: “The Effects of Information Overload on Online Conversation Dynamics” with Chathika Gunaratne, Nisha Baral, Ivan Garibay, Chathura Jayalath, and Chathurani Senevirathna, was published at Computational and Mathematical Organization Theory.
October 21, 2019: Presented "Revolutionary Applications of Visual Analytics" and "A Framework for Cutting Edge Marketing Applications" at Teradata Universe with Gijs Overgoor.
July 17, 2019: "A Multi-Action Cascade Model of Conversation" with Chathika Gunaratne, Chathurani Senevirathna, Chathura Jayalath, Nisha Baral, and Ivan Garibay at the 5th International Conference on Computational Social Science.
July 2, 2019: “Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers”, with Anand Gopal, Sabari Karmegan, and Balaji Koka, was accepted for publication at Information Systems Research.
July 1, 2019: Our paper, "Inferring models of opinion dynamics from aggregated jury data", led by Keith Burghardt and co-authored with Michelle Given has been published by PLoS One.
June 24-28, 2019: Presented two talks at the University of Granada to the board of Zio Analytics on "Big Data, Machine Learning, and Agent-Based Modeling" and "Identifying Latent Characteristics of Social media Users"
June 21-22, 2019: Co-presented "The Champion Of Images: Understanding The Role Of Images In The Decision-Making Process Of Online Hotel Bookings " with Gijs Overgoor and "Detecting and Combating Social Media Bots " with Anthony Weishampel at Marketing Science in Rome.
June 18-19, 2019: Presented three talks at the 6th Mūnster Workshop on Agent-Based Modeling: (1) What is ABM and why should you use it?, (2) Guidelines for the Rigorous Development of Agent-Based Modeling, and (3) Can One Bad Apple Spoil the Bushel? How "Market Value" Can Increase Discrimination Even When Most Firms Are Fair?
June 15, 2019: Our paper, "Evidence of Herding and Stubbornness in Jury Deliberations", led by Keith Burghardt and co-authored with Michelle Girvan has recently been accepted for publication at PLoS One.
June 11-12, 2019: With Gijs Overgoor and Anthony Weishampel, presented three talks at SCECR 2019 in Hong Kong: (1) The Champion Of Images: Understanding The Role Of Images In The Decision-Making Process Of Online Hotel Bookings (w/ Gijs), (2) Classification of Social Media Users using a Generalized Multilevel Functional Analysis (w/ Anthony), and (3) Location Planning for Maximizing Customer Visits of Brick-and-Mortar Stores
May 24-27, 2019: Taught a workshop on Agent-Based Modeling as part of the Dynamics of Complex Systems Summer School at the International Center for Theoretical Sciences, part of the Tata Institute for Fundamental Research in Bangalore, India.
May 10, 2019: "Letting the Computers Take Over: Using AI to Solve Marketing Problems" was accepted for publication in California Management Review.
April 5, 2019: Received the Poole College of Management Research Leadership Award and the Poole College of Management Summer Research Award.
March 7-9, 2019: Presented two papers ("Combating Social Media Bots" with Anthony Weishampel and "The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings" with Gijs Overgoor) and a poster presentation ("Shock Prediction Using Vital Sign Time Series" with Iris Bennett) at the Winter Conference on Business Analytics.
February 22-24, 2019: Presented two papers ("Combatting Social Media Bots" with Anthony Weishampel and "The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings" with Gijs Overgoor) and participated in a panel discussion ("Complexity Theories and Applications -An Interdisciplinary Roundtable") at the American Marketing Association's Winter Academic Conference.
December 10, 2018: Our paper on the "Computational Landscape of User Behavior on Social Media" was accepted for publication in Physical Review E.
December 7, 2018: Presented a talk on the "Future of Social Listening" as part of a workshop on Social Listening and Policymaking at Centra in Arlington, VA.
December 7, 2018: "Characterising Climate Change Discourse on Social Media during Extreme Weather Events" was accepted for publication at Global Environmental Change.
November 9, 2018: "The Complex Network of Things: When Technology is Making the Deal" was accepted for publication at Marketing Intelligence Review.
July 18-19, 2018: Presented two talks at the 5th Münster Workshop on Agent-Based Modeling at the University of Münster: "Simulating macro-level effects from micro-level observations" and "Guidelines for the Rigorous Development of Agent-Based Modeling."
July 5, 2018: Presented an invited talk virtually: “Simulating Macro-Level Effects from Micro-Level Observations” as part of the workshop From Cases to General Principles: Theory Development through Agent-Based Modeling Symposium in Hanover, Germany.
June 19, 2018: Presented two talks at the Statistical Challenges in Ecommerce Research (SCECR) 2018: (1) "Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers" (with Gijs Overgoor), and (2) "You Are When You Tweet" (with Anthony Weishampel)
May 12, 2018: Presented “Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images and Consumer Engagement” at the Department of Marketing Seminar, University of North Carolina, Chapel Hill, NC.
February 23-25, 2018: Presented two talks at the AMA Winter Educators Conference: (1) "Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers" (with Gijs Overgoor), and (2) "You Are When You Tweet" (with Anthony Weishampel)
February 2, 2018: Presented as part of the Carlson School of Management MIS Friday Research Workshop, "Extracting Actionable Marketing Intelligence from Social Media Data using Machine Learning" at the University of Minnesota.
December 14, 2017: Presented at the Workshop on Information Systems and Economics (WISE) which is part of the International Conference on Information Systems in Seoul, Korea, "Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers" (with Gijs Overgoor). Anthony Weishampel presented our work on "You Are When You Tweet" at the same meeting.
November 30, 2017: Presented "The Importance of Social Media" to a group of Sweet Potato and Tobacco Farmers of North Carolina at NC State.
November 7, 2017: Presented "Using Big Data, Social Networks, and Agent-Based Modeling to Understand Information Diffusion" at the Collective Dynamics of Complex Systems Seminar at Binghamton University.
October 24-25, 2017: Participated in a roundtable on "Customer Decisioning in the Digital and Mobile Age" with Andrew Stephen and John Deighton at Teradata Partners, and interviewed as part of the Teradata Partners Virtual Conference Newsdesk about "AI, Marketing, and the Customer Journey".
September 22, 2017: Presented "Data-Driven, Theory-Interpretable Computational Social Modeling" at UNCC's Data Science Initiative Seminar and "Can One Bad Apple Spoil the Bunch? How 'Market Value' Can Increase Discrimination and Inequality Even When Most Firms Are Fair" at UNCC's Complex Systems Institute Seminar.
August 7-10, 2017: Taught a Tech Bootcamp / Workshop on using R, Python, and Amazon Web Services for Business Analytics at Emory University in Atlanta, Georgia.
July 26, 2017: Presented an invitational talk, "Building Agent-Based Decision Support Systems for Network-based Communication", at the Santa Fe Institute's Short Course on Big Data and Networks in New York City.July 5, 2017: "Brand Buzz in the Echoverse", Kelly Hewett, William Rand, Roland Rust, and Harald van Heerde is named Best Published Paper of 2016 by the Oxford Centre for Corporate Reputation.
July 5, 2017: "Brand Buzz in the Echoverse", Kelly Hewett, William Rand, Roland Rust, and Harald van Heerde is named Best Published Paper of 2016 by the Oxford Centre for Corporate Reputation.
June 28, 2017: "You Are When You Tweet" with Anthony Weishampel was presented at Statistical Challenges in Electronic Commerce Research (SCECR) 2017 in Ho Chi Minh City, Vietnam.
June 10, 2017: Two talks at Marketing Science in Los Angeles: (1) "Who Will Become The Next Hub?: An Early Prediction Framework For Influential Users During Urgent Events", and (2) "Don't Do It Right, Do It Fast: Speed and Quality of Innovation as an Emergent Process"
June 2, 2017: "Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products." with Peter C. Verhoef, Andrew T. Stephen, PK Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas P. Novak, William Rand, and Yuchi Zhang is accepted at Journal of Interactive Marketing.
May 25, 2017: Two talks at the European Marketing Academy Conference in Groningen: (1) "Who Will Become The Next Hub?: An Early Prediction Framework For Influential Users During Urgent Events", and (2) "A Brand Reputation Tracker And Database: Methodology and Initial Results"
May 24, 2017: Outstanding Editorial Review Board Member Award from the International Journal of Research in Marketi
May 17, 2017: Talk on Using Big Data, Social Networks, and Agent-Based Modeling to Understand Information Diffusion at the Laboratory for Analytical Science's Wednesday Research Meeting.
April 24, 2017: Invited talk on Using Big Data, Social Networks, and Agent-Based Modeling to Understand Information Diffusion as part of the computer science seminar series at Vanderbilt University.
March 15, 2017: The Myopia of Crowds: Cognitive Load and Collective Evaluation of Answers on Stack Exchange, a paper with Keith Burghardt, Emanuel Alsina, Michelle Girvan, William Rand, and Kristina Lerman, was published in the journal, PLoS ONE.January 23-25: Organized and presented at the first ever Inverse Generative Social Science Workshop.