BIG DATA AI MARKETING CENTER

Publications 

2024:

- Jongchan Lee., Sangman Han., Sungsoo Jang., Sunnyoung Lee, “What people say is helpful for evaluating virtual reality products? An analysis of Amazon online reviews through machine learning and topic modeling”, International Journal of Consumer Studies.

- Story of Dongguk: Marketing Case study /March 2024 /Publishing by TamJin.

2023:

- Sunnyoung Lee., Hsiu-Ping Lin., Jihyun Park., Eugene Lim., Jongwook Woo., “NLP Models Classifying Helpful Ratings in OpenTable Dataset”, The 15th International Conference on the internet, Vietnam, Dec.17-20, 2023.

- Sunnyoung Lee and Jinsuk Lee, “Review concreteness and consumer responses on hospitality platforms: The underlying roles of review credibility and review consistency”, Global Marketing Conference, Seoul, July 20-22, 2023.

- Sunnyoung Lee., Sangman Han., Jongchan Lee., Taewan Kim, “Enhancing the Acceptability of VR Product through Machine Learning: Amazon’s Helpful Review Acceptability Prediction model’, Global Marketing Conference, Seoul, July 20-22, 2023.

- Sunnyoung Lee and Jinsuk Lee., “Which customer reviews do consumers use more on online shopping platforms?”, Korea Consumer Association, April 22, 2023.

2020:

- Sunnyoung Lee., Sangman Han., Jiye Suk., "Product Transformation in Online: The Exploratory Study on Online Consumer Information Searching Behavior", ICAMA- KAS Conference, September 19-21, 2020.

- Sunnyoung Lee., Sangman Han.,” "Keyword Analysis Depending on Consumer Inclination", ICAMA-KAS Conference, September 19-21, 2020.

- Sunnyoung Lee., Sangman Han., Jongchan Lee.,” " A Study on enhancing the acceptability of Innovative Products by Machine Learning", ICAMA-KAS Conference, September 19-21, 2020.

2017:

- Sunnyoung Lee., Sangman Han.,” “The Effect of Innovation and Resistance to Innovation Using Big Data on Purchasing and Information Exploration”, Korea Marketing Association, November 3, 2017.

- Sunnyoung Lee., Sangman Han., “Innovation and Resistance Characteristics of Consumers Using Big Data: Focusing on Text Mining”, Korea Consumer Association, November 10-11, 2017.

2015:

- Sunnyoung Lee., Sanghoon Sul., Sangman Han., “A Study on the Search Pattern and Purchase of Omni-Channel through Big Data Analysis,” Korea Consumer Association, April 28, 2018.

- Sunnyoung Lee., Sangman Han., Jongyoung Lee, “An exploratory Study on the substitution/complimentary relationship between mobile and PC information searching Behaviors”, 17th International Conference on Mobile Business, November 19-20, 2015.

2011:

- Chung, Kim., Elizabeth Fife., Yeon Moon., Sunnyoung Lee, “Content analysis of mobile applications from the top 100 global brand,” IEEE Xplore.

- Chung, Kim., Elizabeth Fife., Mina Jun., Lejun Soh.., Sunnyoung Lee, “A study of the loyalty-building process for Mobile Data Service usage in Korea,” International Journal of Electronic Business, vol.9, 44-62.