Embedded Files
People
People
This page contains contact information for all the members of Big Data AI Marketing Center. From here you can send e-mail to the Big Data AI Marketing Center members, or visit their personal home pages.
PEOPLE
PEOPLE
Lee, Sunnyoung (PhD, Professor & Director)
Bae, Jaewook(Undergraduate Student, Dept of Business & Data science software, DGU Seoul)
Areas of Interest
Practical applications of Artificial Intelligence (AI) technologies
Data-driven analysis of consumer behavior
Digital marketing and personalization strategies
Automation and algorithm-based decision making
Skills & Competencies
Programming Languages: Python
AI and NLP Applications:
Zero-shot classification
BERTopic: Topic modeling and clustering
Sentiment analysis using BART/BERT: Multidimensional quantification (e.g., trust, empathy)
Data Collection & Processing:
Utilizing the YouTube Data API and web crawling
Text preprocessing and sentiment lexicon-based analysis
Experimental Design:
Survey design using Qualtrics
Structural Equation Modeling (PLS-SEM)
Publications
From Glamour to Concern: A Text Mining Study on the Motivations and Risks of Fashion Rental Consumption
The Effects of empathy and personalization on chatbot usage intention: A structural equation modeling analysis based on the elaboration likelihood model (ELM)
Choi, Seungwon (Undergraduate Student, Dept of Media & Business, DGU Seoul)
Areas of Interest
Artificial Intelligence (AI)
Web Crawling and Data Collection
Technical Skills
Zero-shot classification
BERTopic for topic modeling
Sentiment analysis using RoBERTa
Development of custom crawling scripts for YouTube, Instagram, App Store, and Google Play Store
Publications
When Values Drive Evaluation: The Role of CSR Perception, Engagement Willingness, and Feedback in Shaping Product Judgments
(Lee, Seon-Young; Park, Kwan-Ho; Choi, Seungwon. 2025)
Conference Presentations
When Personality Meets Platform: The Moderating Role of Humanlikeness in AI User Evaluations
(Choi, Young-Gyun; Lee, Seon-Young; Yang, Hee-Won; Choi, Seungwon. 2025, Metaverse Conference)
Choi, Yerim (Undergraduate Student, Dept of International Trade & Business, DGU Seoul)
Areas of Interest
Web Crawling
Text Mining
AI Chatbots
Technical Skills
Proficient in SPSS for data analysis
Yang, Eunjeong (Undergraduate Student, Dept of Business, DGU Seoul)
Areas of Interest
Web Crawling
AI Chatbots
Data Analytics
Human-AI Relations
Technical Skills
Programming Languages: Python, Java
Data Crawling and Collection
Yang, Heewon (Undergraduate Student, Dept of Media & Business, DGU Seoul)
Areas of Interest
Data Crawling
Big Data Analysis
Human Resource Management
Labor Relations
Technical Skills
Zero-Shot Classification
BERTopic for topic modeling
Sentiment analysis using RoBERTa
Regression Analysis using Python
YouTube and Instagram Data Crawling
Publication
Lee, S., Choi, Y.K., Lee, C., Yang, H., & Choi, S. (2025). When AI Talks Like Us: The Moderating Role of Human-Likeness in Personality-Driven Sentiment in AI-Generated Reviews. Proceedings of the AIRS 2025: The Metaverse Conference.
ALUMNI
ALUMNI
1st
Gam, Giwon (Graduate Student, Dept of Business, DGU Seoul)
Kim, Mingyun (Graduate Student, Dept of Business, DGU Seoul)
Kim, Minji (Graduate Student, Dept of Business, DGU Seoul)
Kim, Seojin (Graduate Student, Dept of Business, DGU Seoul)
Ma, Jiyeong (Graduate Student, Dept of Business, DGU Seoul)
Park, Miran (Graduate Student, Dept of Business, DGU Seoul)
Park, Jihyeon (Graduate Student, Dept of Business, DGU Seoul)
Byeon, Jeongwon (Graduate Student, Dept of Business, DGU Seoul)
Lim, Yujin (Graduate Student, Dept of Business, DGU Seoul)
Jeong, Jisu (Graduate Student, Dept of Business, DGU Seoul)
2nd
Ku, Mingyu (Undergraduate Student, Dept of Business, DGU Seoul)
Lee, Dongyoon (Undergraduate Student, Dept of Business, DGU Seoul)
Lee, Seoyeong (Undergraduate Student, Dept of Business, DGU Seoul)
Lee, Yeeun (Undergraduate Student, Dept of Business, DGU Seoul)
3rd
Kim, Moonjung (Undergraduate Student, Dept of Business & English Linguistics / Interpretation / Translation, DGU Seoul)
Choi, Minjun (Undergraduate Student, Dept of Business & Industrial Systems Engineering, DGU Seoul)
Ariel Cecilia (Undergraduate Student, Dept of Business, DGU Seoul)
4th
Ariel Cecilia (Undergraduate Student, Dept of Business, DGU Seoul)
Choi, Minjun (Undergraduate Student, Dept of Business & Industrial Systems Engineering, DGU Seoul)
Kim, Moonjung (Undergraduate Student, Dept of Business & English Linguistics / Interpretation / Translation, DGU Seoul)
Ku, Mingyu (Undergraduate Student, Dept of Business, DGU Seoul)
Lee, Dongyoon (Undergraduate Student, Dept of Business, DGU Seoul)
Lee, Seoyeong (Undergraduate Student, Dept of Business, DGU Seoul)
Lee, Yeeun (Undergraduate Student, Dept of Business, DGU Seoul)
PROFESSOR SUNNYOUNG LEE
Faculty Advisor of Big Data AI Marketing Center at Dongguk University, Seoul, Republic of Korea
2017 Former Advisory Professor at RingerWater Co., Ltd.
2018-2020 Former Advisory Professor at RP Corp.
2017-2021 Adjunct Professor, Invited Professor at Sungkyunkwan University
2017-2019 Senior Researcher at Sungkyunkwan University Business Research Institute
2016 Lecturer at Ajou University
2013-2014 Visiting scholar at Baruch College, The Zicklin School of Business, City University of New York (CUNY)
Big Data Research-consumer behavior data with 제일기획(CheilWorldwide)
Research Interests:
AI marketing, Text mining, Machine Learning, Deep Learning, Mobile marketing, CSR
Peer Reviewed Publications:
Chung, Kim., Elizabeth Fife., Yeon Moon., Sunnyoung Lee(2011), “Content analysis of mobile applications from the top 100 global brand,” IEEE Xplore
Chung,Kim., Elizabeth Fife., Mina Jun., Lejun Soh.., Sunnyoung Lee(2011) “A study of the loyalty-building process for Mobile Data Service usage in Korea,” International Journal of Electronic Business, vol.9, 44-62
Jongchan Lee., Sangman Han., Sungsoo Jang., Sunnyoung Lee(2024), “What people say is helpful for evaluating virtual reality products? An analysis of Amazon online reviews through machine learning and topic modeling”, International Journal of Consumer Studies
Peer Reviewed Presentations:
Sunnyoung Lee., Hsiu-Ping Lin., Jihyun Park., Eugene Lim., Jongwook Woo., “NLP Models Classifying Helpful Ratings in OpenTable Dataset”, The 15 th International Conference on internet ,Vietnam, Dec.17-20, 2023
Sunnyoung Lee and Jinsuk Lee, “Review concreteness and consumer responses on hospitality platforms: The underlying roles of review credibility and review consistency”, Global Marketing Conference, Seoul, July 20-22, 2023
Sunnyoung Lee., Sangman Han., Jongchan Lee., Taewan Kim, “Enhancing the Acceptability of VR Product through Machine Learning : Amazon’s Helpful Review Acceptability Prediction model", Global Marketing Conference, Seoul, July 20-22, 2023
Sunnyoung Lee and Jinsuk Lee., “Which customer reviews do consumers use more on online shopping platforms?”, Korea Consumer Association, April 22, 2023
Sunnyoung Lee., Sangman Han., Jiye Suk., "Product Transformation in Online:The Exploratory Study on Online Consumer Information Searching Behavior", ICAMA- KAS Conference, September 19-21, 2020
Sunnyoung Lee., Sangman Han., ”Keyword Analysis Depending on Consumer Inclination", ICAMA-KAS Conference, September 19-21, 2020
Sunnyoung Lee., Sangman Han., Jongchan Lee., ”A Study on enhancing the acceptability of Innovative Products by Machine Learning", ICAMA-KAS Conference, September 19-21, 2020
Sunnyoung Lee.,Sangman Han., “The Effect of Innovation and Resistance to Innovation Using Big Data on Purchasing and Information Exploration”, Korea Marketing Association, November 3, 2017
Sunnyoung Lee., Sangman Han., “Innovation and Resistance Characteristics of Consumers Using Big Data: Focusing on Text Mining”, Korea Consumer Association, November 10-11, 2017
Sunnyoung Lee., Sanghoon Sul., Sangman Han., “A Study on the Search Pattern and Purchase of Omni-Channel through Big Data Analysis”, Korea Consumer Association, April 28,2018
Sunnyoung Lee., Sangman Han., Jongyoung Lee “An explorary Study on the substitution/complimentary relationship between mobile and PC information searching Behaviors”, 17 th International Conference on Mobile Business, November 19-20, 2015
Honors and Awards:
“Enhancing the Acceptability of VR Product through Machine Learning : Amazon’s Helpful Review Acceptability Prediction model”
Best of the best conference Paper Award, Global Marketing Conference, July 22, 2023
Professional Activities:
Reviewer for Asia Pacific Journal of Marketing and Logistics (2023- present)
Reviewer for ACR Asia-Pacific Conference 2024 (2023- present)
Lecture for Alpi-bio Co., Ltd., ‘Big-data and marketing”, October 2018-2019
Research of “Internet Consumption Culture” Korea Research Foundation(교과부-한국연구재단), September 2011-August 2015
BK-21 Frontier Management Creative Talent Development Project Group, Ministry of Education-Korea Research Foundation, Sep 2013-Feb 2016.
Community Services:
Serving on Alpi-bio Co., Ltd., advisory professor on general database organization and analysis, July 2019
Serving on linger water Co., Ltd., advisory professor on Initial Customer Setup., June, 2020
Serving on Committee of Leading Future Agendas of Business and Society, 2017-present
Serving on Committee of Korea Society of Consumer studies, 2017-present
Serving on Committee of Korean Marketing Association, 2017-present
Publications:
Story of Dongguk: Marketing Case study /March 2024 /Publishing by TamJin
Office Location:
L514, Business Building
Business Department
Dongguk University, Seoul
30, Pildong-ro 1-gil, Jung-gu, Seoul, 04620, Republic of Korea
Work Phone: +82 Fax: +82
enhasu (AT) dongguk.edu
Ariel Cecilia
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research Interest:
Big Data Analysis
AI marketing, Text mining, Machine Learning, Deep Learning
Korean Entertainment Industry,
Publications and Conferences:
Contact Info:
CHOI, MINJUN
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science, Industrial Systems Engineering:
AI marketing, Text mining, Machine Learning, Deep Learning
Publications and Conferences:
Contact Info:
ch5646216 (AT) naver.com
KIM, MOONJUNG
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science, English Linguistics, English Interpretation & Translation:
AI marketing, Text mining, Machine Learning, Deep Learning
Banking Service, Finance Industry
Publications and Conferences:
Contact Info:
2021110205 (AT) dgu.kr
jjkim2939 (AT) gmail.com
KU, MINGYU
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science,:
AI marketing, Text mining, Machine Learning, Deep Learning
Banking Service, Finance Industry
Publications and Conferences:
Contact Info:
kumingutt246 (AT) naver.com
LEE, DONGYOON
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science,:
AI marketing, Text mining, Machine Learning, Deep Learning
Publications and Conferences:
Contact Info:
wnlvh597 (AT) naver.com
LEE, SEOYOUNG
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science,:
AI marketing, Text mining, Machine Learning, Deep Learning
Banking Service, Finance Industry
Publications and Conferences:
Contact Info:
hoyhoy0126 (AT) gmail.com
LEE, YEEUN
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science,:
AI marketing, Text mining, Machine Learning, Deep Learning
Publications and Conferences:
Contact Info:
yeeun0234 (AT) gmail.com
LIM, YUJIN
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science,:
AI marketing, Text mining, Machine Learning, Deep Learning
Publications and Conferences:
Contact Info:
euginoo (AT) gmail.com
GAM, GIWON
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science,:
AI marketing, Text mining, Machine Learning, Deep Learning
Publications and Conferences:
Contact Info:
kam990814 (AT) naver.com
PARK, JIHYEON
Office Location:
Undergraduate Student
Business Building
Business Department
Dongguk University, Seoul
Industrial Experience:
Research:
Big Data Analysis/Science, Industrial Systems Engineering:
AI marketing, Text mining, Machine Learning, Deep Learning
Publications and Conferences:
Contact Info:
zzhxxxn (AT) gmail.com
Page updated
Google Sites
Report abuse