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It brings us immense joy to announce that our submission has been accepted by the academic conference. This achievement not only signifies a milestone in our research journey but also underscores our commitment to advancing knowledge in our field. The acceptance of our paper at such a prestigious event highlights the innovative nature of our work and the impact it has on the broader academic community. We are eager to share our findings with fellow researchers and practitioners, engage in stimulating discussions, and explore new collaborations that can further our research objectives. 

What Is ISMS Marketing Science Conference

The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference stands as a cornerstone event in the field of marketing, annually gathering the brightest minds in marketing scholarship, practice, and policy who are united by a commitment to scientific rigor in addressing marketing challenges. Celebrated for its emphasis on groundbreaking research, the conference serves as a vital forum for the exchange of ideas that push the boundaries of marketing thought and practice. Marking its 46th iteration, the upcoming ISMS Marketing Science Conference is set to take place at the University of New South Wales (UNSW) in Sydney, spanning from June 27 to June 29, 2024. This event draws particular attention for its association with the four leading journals in the marketing field: the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science. As of now, the conference’s draft program, including the schedule of presentation sessions, remains to be announced, adding an element of anticipation among potential attendees. 

46th ISMS Marketing Science Conference Overview: 

Who's Participating

We are delighted to unveil the participation of a diverse and accomplished array of teams at the 46th ISMS Marketing Science Conference. Below is an updated overview of the participants who will be showcasing their insights and research contributions at the conference:

Research 2: 

- Lee, Seoyeong & Ku, Mingyu, currently enrolled students from the Department of Business Administration. These promising scholars are set to bring fresh perspectives from their academic pursuits and research within the business domain.

Research 3: 

- Lee, Yeeun, a business major, collaborates with Lee, Dongyoon, an actively enrolled student in the same department. Together, they aim to bridge the gap between theoretical academia and practical market application, showcasing the dynamic nature of marketing strategies.

Research 4:

- Kim, Moonjung, a student dual-majoring in English Literature and Business Administration, and Choi, Minjun, from the Department of Industrial Systems Engineering. This team stands as a beacon of interdisciplinary collaboration, merging the realms of literature, business, and engineering to pioneer innovative approaches in marketing science.

These teams exemplify the vibrant future of marketing research and embody the spirit of exploration and innovation that the ISMS Marketing Science Conference seeks to promote. We invite you to join us in welcoming these outstanding researchers to our conference, where they will present their trailblazing studies and contribute to the evolving landscape of marketing thought and practice.

What Kind of Paper Did We Submit

Abstract of Research 2

Abstract of Research 3

Abstract of Research 4

Invitation Letter of Research 2

Invitation Letter of Research 3

Invitation Letter of Research 4

"Charting New Horizons: A Voyage of Discovery in Marketing Science"

As we gear up to present our findings at the prestigious 46th ISMS Marketing Science Conference, it's imperative to acknowledge the pivotal role played by our mentor, Professor Lee. Under Professor Lee's tutelage, we've not only honed our research skills but have also learned the true essence of perseverance and intellectual curiosity. Our journey to this point—a blend of rigorous analysis, creative thought, and countless revisions—has been significantly shaped by Professor Lee's unwavering support and invaluable insights.

Our submission, "Charting New Horizons: A Voyage of Discovery in Marketing Science," represents more than just our hard work; it encapsulates a shared vision of innovation and exploration in the field of marketing. This achievement, while a significant milestone in our academic careers, also highlights the collaborative spirit and dedication that Professor Lee has fostered among us.

As we prepare to share our work with the global academic community, we extend our heartfelt gratitude to Professor Lee. Your mentorship has not only guided us through the challenges of this research project but has also inspired us to pursue excellence with integrity and passion. This moment of recognition belongs as much to you as it does to us.

To our peers, colleagues, and the wider academic community, we look forward to engaging with you at the conference. Together, with open hearts and minds, we are excited to contribute to the ongoing dialogue in marketing science, inspired by the leaders who have paved the way for us. Here's to a future of continued learning, collaboration, and breakthroughs in our field.