VENTURE
‘KEEP DANCING’ WITH DANCING CAT
Sweet Tiger, a piece from Whimsical Land Collection.
SHAH ALAM - Giving unique names for each piece of art can be particularly important to express the art’s identity, as well as making it even more exclusive.
Forget Me Not, Bear W Me, Peachy Paradise–those are some of the creative names chosen by Dancing Cat’s founder herself for her arts, which in this case are beaded jewelleries.
Sofea Qistina, 23, a student and founder of Dancing Cat, stated that most of the products are named randomly, but there are some products that were named because they have deeper significance.
"Some of the names are names that I came up with at random, and some of them are important to me, something that I appreciate and something that is close to my heart," Sofea added when she was reached over WhatsApp by Berita DIMENSi.
Sofea mentioned that she believes one of the many reasons why one of her products, Datai Halfsies is the best selling product from Dancing Cat is because it brings the Malaysian spirits in it, by both the name and the design itself.
"Just by seeing the design of Datai Halfsies, I think most of my customers got reminded by the place, Datai, and all the beautiful beaches in Malaysia,” she added.
Datai Halfsies, the piece that has effectively attracted many customers with its beauty.
Another reason why Dancing Cat is so inspiring is because Sofea managed to handle the online shop while also being a full-time university student.
The advertising student admitted that it is indeed hard to handle both her academic and business she owns by herself, as she is the only one behind Dancing cat as for now.
“However, what I do is that I try to fully occupy my time during semester break, as that is the only time where I can do all the thinking, strategizing my marketing and brainstorming new ideas.
“When the new semester has started, I do not have to think too much about that, and just focus on delivering the orders and also reply to my customers,” said Sofea.
Sofea also stated that she has received a lot of support from her friends and family. One of Sofea’s good friends who has continuously been featured on Dancing Cat’s timeline is none other than Safura Thaqifah, 23, a university student and also a loyal customer of the shop.
Safura seems very supportive of her good friend as she pointed out that helping her friend with the creative process of the business has always been a fun activity for her.
As mentioned previously, Dancing Cat has always been very inventive with the names of each jewellery where not just Sofea, but Safura herself also helped out in naming the products made by her friend.
“Not to toot my own horn but being a part of the creative team was indeed interesting, especially when it comes to brainstorming the name ideas for the collection,” says Safura when contacted by Berita DIMENSi via WhatsApp.
Safura donning ‘Love Me’, her favourite piece from the Valentines Collection.
On top of that, Safura also talked about how she does not only buy from Dancing Cat just because it is her best friend’s business, but also because she genuinely thinks that it is worth buying.
“What is there not to like? It is handmade, unique, and very beautiful. I was lucky enough to see my friend’s ideas when coming up with a new collection turn into a reality,” she continued.
Not just for Safura’s liking, Dancing Cat hopes that its brand would blossom even more as well as becoming a brand that is more than just a typical jewellery brand along with attracting even more customers in the future to come.
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