The Wallet Game is a concept involving the gamification mobile wallet transactions. In this model, a mobile wallet account holder creates an avatar or avatars through the wallet application to socialize mobile purchase transactions.
The wallet account holder is credited in the form of stored value for social media posts and endorsements resulting from mobile wallet purchases.
The credit value of a post is regulated by the wallet exchange network, based upon account behaviors and attributes, frequency, spend, and market factors such as, advertiser demand, publisher inventory and activations attributable to the account holder avatar.