Over-The-Top, Direct-To-Card
Embedded Files
Story case for Over The Top (OTT) initiating multi-sponsor discovery, followed by brand offer re-engagement.
Initiated by OTT streaming video, product discovery calls for opt-in and in-store mobile re-engagement via proximity wireless (either NFC or Bluetooth Low Energy) complete with account authorization and Direct-to-Card loyalty redemption at checkout.
Initiated by OTT streaming video, product discovery calls for opt-in and in-store mobile re-engagement via proximity wireless (either NFC or Bluetooth Low Energy) complete with account authorization and Direct-to-Card loyalty redemption at checkout.
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