Media Commerce Technology Inventor | Visionary | Strategist | Futurist

Design thinking, Ideation and Intellectual property for digital transformation, mobile and Internet of things tech advantage

Vision, imagination and innovation for digital transformation focused on AI + IOT practice for enterprise data asset value, communications, exchange networks, sensor networks, m-commerce and merchant systems.

Work with business stakeholders to develop value hypothesis, storytelling and brand experience. Pioneering transformational media communication and commerce technologies for product innovation, GTM strategy, business development growth, ecosystem alliances, formalizing market practice and setting performance metrics benchmarks.

Industry thought leader recognized for product marketing of disruptive IOT technologies. Growing top line with asset value while developing defensible intellectual capital solving substantial business/market challenges and leading top-performing cross-functional teams of up to 130.

Intellectual property invention and development in RFID electronic commerce subject matter art with 52 citations from industry leaders including: Microsoft, Apple, IBM, AT&T, PayPal, Mastercard, adidas, PepsiCo, NXP, Qualcomm, Symbol Technologies, Nokia, Blackberry and more https://goo.gl/n2tbnZ

Patents Issued: US 7,739,150; US 7,991,644; US 8,315,914; US 8,781,911; US 8,788,360; US 8,788,362; US 8,788,363; US 974,761,5B2; US 974,761,2B2, US 981,185,2B2; Patents Pending: US 15,664,394

Career Success

TATA Consultancy Services: Design Consulting Lead

12 – 2018 – Present

Design leadership consulting within Business Financial Services Industry BFSI. Lead design thinking workshop engagements, planning, facilitation, design research consultation, synthesis, hypothesis validation, HCD development and proposals for process optimization, automation and digital transformation. Design Art of Possible models, POV and UX concepts, user journeys and heuristics. Develop strategic presentations, proposals, prototypes, platform technology blueprints, architecture, plan and roadmaps for leading international business financial and insurance enterprise clients.

Value Blended /Senfino: Partner, IOT AI practice leader

03/2018 - 12/2018

Responsible for business development, consultation, technology advisory and contract negotiation. Cultivating opportunity with fortune 500 and global clients in communications, pharmaceutical, CPG, financial and automotive categories.

Independent advisor to tech startups, entrepreneurs and venture investors

01/2016 - 03/2018

Reviewing, refining business plans, developing business requirements, strategic recommendations, alliances and introductions for media /ad tech, cross-channel communications, smart city, mobile commerce and m-payments domains.

• Digital strategy IA, UX and content for pharmaceutical product re-positioning (ADHD medication)

• UX /UI recommendations for a cross channel media automation (PaaS) platform

• Business analysis, data analytics insights, requirements, business plan for place based media start up

• Product marketing, analysis, business model and requirements for digital media in ground transportation

• Advisor /consultant, wireless IOT SME for smart city, smart environment contractor

Thinaire: Founding Partner / Technology Patent Inventor

01/2011 - 01/2016

Invent ground-breaking technologies that drive success of omnichannel; out-of-home, in-store, place-based, broadcast, mobile app, TV, radio, and social media advertising. Accelerate patent invention, responsible for company asset value. Introduce game-changing concepts that increase consumer engagement, track media attribution, incentivize social media referral, distribute commerce rewards, drive account authorization, and mobile transactions. Design and resolve to market practice, applications that drive proximity engagement, app distribution, and remote ordering while serving as the practice innovation subject matter expert for national advertising clients and cross industry channel partners.

Perform qualitative and quantitative first party and secondary research and analysis to validate product concepts and stakeholder investment. Generate process automation workflow maps, value transactions models and business requirements documentation. Work with cross-functional C-level stakeholders to assess development priority and roadmap planning, identify alliance partners across the value chain ecosystem, develop sales channel and product strategy for API integration, apply data science and evaluate performance metrics for agile and iterative process automation.

Ten issued one pending e-commerce class patents - cited by IBM, NXP, Microsoft, adidas, BlackBerry, Symbol Technologies and Apple.

• Developed automated media commerce, addressable proximity wireless media electronic commerce technology years in advance of near-field communication (NFC), Bluetooth Low Energy (BLE) and the Ad-ID standard, adopted by 2,200+ leading national advertisers with nearly 2 million Ad-ID codes served. Specified Ad-ID and electronic product codes (EPC) for development and early API integration with Thinaire PaaS.

• Introduced cutting-edge innovations for embedded and associated tags/transponders, radio frequency devices, consumer mobile app processing, software development kits (SDKs), telematics, PaaS, commerce data organization systems, exchange server and cloud API.

• Successfully produced multiprotocol radio-frequency wireless engagement and activation technology, including persistent, interoperable, media signal identification across NFC, BLE, and WiFi networks for over the air (OTA) mobile commerce, mPOS and contactless purchase attribution.

• Built system for brand-offer mobile distribution for scalable application across 57,000 retail grocery locations. Combined You Technology retail loyalty API with New Corporation’s News America Marketing retail grocery and convenience media distribution channel for Direct-to-Card mobile offer redemption.

• Deployed proximity cross channel and mobile, OOH and in-store for CPG clients P&G, Unilever, Kraft and Mondelez nationally.

• Pioneered wearable technology with Adidas Boost and Z-Flux footwear. Using NFC and miCoach mobile application for distribution and activation, with scalable technology for broader wearable technology implementations.

• Broke new ground with revolutionary retail shelf/product display for consumer mobile inventory lookup; developed assisted sales application with regional retailer Bon-Ton Stores.

• Reached entertainment media audiences through wireless mobile engagement for Paramount, Univision, The Palace, and the Detroit Pistons. Developed radio frequency media for deep-linking mobile applications in contextual environments, such as malls, stadiums, theaters, and other entertainment venues.

• Introduced m-commerce in innovation centers at British Telecom, Unilever, and Paramount. Developed television, MVPD, OTT and digital video media proximity proof-of-concept for opt-in mobile engagement, activation, and data transfer.

• Completed comprehensive strategic analysis and valuation of patent portfolio technology and its market applications for intellectual capital equity firm Ocean Tomo. Gathered critical data; Goldman Sachs mobile commerce estimates combined mobile/tablet payments at $626 billion by 2018. IDC forecasts worldwide purchase of mobile devices will exceed $1 trillion by 2017.

• Served as subject matter expert (SME) for mobile marketing, mobile commerce technology, and intellectual property development, specializing in proximity wireless automated mass media, cross-channel, and mobile commerce.

Company Awards:

• 2014 Contactless & Mobile Awards (CMA) from Contactless Intelligence for Best Marketing Campaign.

• 2013 Graphis Competition Corporate Identity Gold Award for Drew Allison’s Brand Blueprint.

Ad-Venture Media: Chief Marketing Officer (CMO) / Architect / Strategist

08/2008 - 01/2011

Effectively marketed intellectual property after developing pre-market technology for consumer mobile phones.

• Sold patents to Thinaire for cash compensation and founding member equity interest.

• Obtained patent approvals by successfully presenting arguments to examiner. Won second patent allowance covering discrete claims on utility, including system, method, process, and apparatus.

Harvest One Media: Owner / Sole Proprietor

03/2004 - 08/2008

Led and motivated team of 8 to peak performance levels to creating branding communications and user-friendly technologies. Managed $500,000 P&L.

• Successfully branded Atrium hotel property management software (PMS), which enabled hoteliers to better manage financial, housekeeping, maintenance, and reservation functions.

• Designed UI/UX information architecture for Maaguzi's Outcome Logix product, which unifies CMO, CRO, investigator-collected and patient-reported data into a single, flexible Web-based system. Maaguzi was acquired by Phase Forward for $11 million.

• Developed high-impact branding communications and design templates for ADP, as well as SMS/MMS for 360i, Goodby Silverstein, and Cadbury Adams.

Marketing Edge Group: Vice President of Creative Services

06/2002 - 03/2004

Appointed by CEO to improve revenue, agency visibility, staff productivity, quality of creative services, and scope of offerings. Supervised 3 employees while designing print/event collateral, direct mail, posters, brochures, and brand identities. Optimized sales by winning and retaining major accounts.

• Produced software automation process for AT&T that generated national advertising rate notifications by each state.

• Created AT&T ABS brand style guide and global brand umbrella campaign. Provided creative direction after interviewing C-suite executives to refine concepts. Developed style guide and templates for publications, white papers, press releases, and lateral market brochures.

• Spearheaded implementation of 100+ product sheets and network diagrams, and 7 product brochures. Built AT&T content library, directed GNOC and lab photo shoots, and designed network information diagrams.

• Transitioned $200 million lab testing division revenue from third party administrators to Quest Diagnostics Employer Solutions within 6 months of launching B2B multi-channel platform.

• Increased Quest Diagnostics lab testing for women 21% by producing informative campaign targeting physicians and college market patients.

GoFish: Managing Partner / Creative Director

07/2001 - 06/2002

Successfully launched HealthCare Business Credit Corporation (HBCC) with multichannel marketing, powerful branding strategy, offline/online creative, and engaging editorial content.

• Played instrumental role in growing HBCC to $500 million in assets and $1 billion in loan commitments in just three years before the company was acquired by CIT in 2005.

Waters Design Associates: Chief Operating Officer (COO)

03/2000 - 07/2001

Introduced digital platforms and championed emerging technologies to solve clients’ complex business problems. Steered top-performing management team of 16, with 130 indirect reports, to drive $12 million in annual sales for this leading design firm and strategic branding innovator. Formulated cohesive, multichannel strategies, revitalized brand communications, produced fresh graphic/web designs, and revamped business processes. Bridged communications across professional disciplines and transferred critical business requirements to ensure exceptional account management.

• Developed the first online product identification inventory lookup locator and indexed retail store locations for AIWA nationally.

• Produced branding/product design templates for Asset Control International, a financial logistics management PaaS that accessed real-time exchanges and financial market data.

• Successfully launched Baldoria.com with interactive online personal assistant, digital ordering capabilities, and in-line product personalization production tools.

• Integrated web/print design palettes, masthead, and style guide for national relaunch of Child Magazine, which doubled its advertising pages and won 35+ editorial/design awards in 5 years.

The Sterling Group: Creative Director, Advertising and New Media

07/1999 - 03/2000

Guided staff of 4 to blaze new trails in digital media advertising.

• Won Salomon Smith Barney Award for consumer website and online ad campaign.

• Received Givaudan Roure Award for fragrance manufacturer B2B website.

• Launched ClubMom.com, the predecessor to CaféMom, which now has 8+ million unique visitors each month.

Marra Marketing: Art Director / Creative Director

04/1996 - 07/1999

Generated high-impact marketing strategies, print/digital art, and multimedia campaigns. Supervised cross-functional creative team.

• Grew company from $2 million to $10 million in annual billings. Optimized company visibility to add staff and upgrade production processes.

• Increased revenue 17%, call volume 11%, and banner ad CTR 2.7% for AT&T Mobile Satellite Services. Provided creative direction for trademarked moon logo campaign; integrated print advertising, direct mail, and online media.

• Closed $5 million annual contract with AT&T Mobile Satellite Services account; created 30+ designs and 5 campaign options. Developed multichannel communications for AT&T properties including AT&T WorldNet, Click2Talk Internet Telephony, and AT&T Mobile Satellite Services.

• Garnered 86% response from targeted college market while promoting AT&T pre-paid services with viral media campaign, campus posters, postcards, and e-cards.

Past success as a freelance art director, designer, and illustrator. Produced storyboards for Pee Wee’s Playhouse, MTV’s Bumbers, Pillsbury Dough Boy, Hamburger Helper, and Budweiser’s Bud Bow Super Bowl advertising. Rendered illustrations for Harper Collins Audio Book division, reimagining covers for classic books and the re-release of An Ogden Nash Christmas, which sold 5+ million copies.