Uniqlo Travel Planner
Uniqlo Travel Planner
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What if a website decided what you'll wear abroad?
How do you sell winter clothes to people who live in a tropical country? By reminding them where they need it most: outside of their country. The Uniqlo Travel Planner suggested clothes to Filipino travelers based on the colder seasons of their travel destinations. Recognized by Spikes Asia, Ad Stars, and Campaign Brief's The Work.
The results:
214,507 page views in just 2 weeks, all from a niche target audience.
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