AIA Doesn't Want Money

What if an insurance company gave away your money? 

The pitch brief was: AIA wants to find their unreachable customers, so these customers can claim their fully paid insurance. There was no product to be advertised. No target market. AIA was basically looking for missing people. So we proposed to AIA - a financial institution - to tell everybody they don't want your money.

The results: 

We won the pitch. Much to the chagrin of AIA's legal team.