Trending on CookTok

What if we hijacked the world's biggest cookbook? 

The client wanted to reach a younger market, so we used TikTok: the official cookbook of Gen Z. We gathered all kinds of food content TikTokers and asked them to use Anchor Butter in all kinds of trending TikTok recipes.

The results: 

20.8 million total video views. 95% uplift in online ad awareness. 11% increase in sales. Won 3 Marketing Excellence Awards for Excellence in Brand Strategy, Excellence in Social Media, and Excellence in Mobile Marketing.