Salute to all DadyPokos

What if we went against brand guidelines? 

Campaigns for baby diapers are usually targeted toward moms because moms are usually the caretakers of their babies. But this doesn't mean the dads don't do anything for their kids. So on Father's Day, we put the spotlight on dads who aren't afraid to act like moms... by committing a logo violation. For that, we got a nod from Ad Stars.

The results: 

1,600+ submissions. 1,325,460 total reach. 1,554,835 total impressions.